SEO Friendly Web Design Tips for Business Owners

SEO Friendly Web Design Tips for Business Owners
Are you concerned that your web design might be holding your SEO efforts back? Are you looking to design a new website, but not sure how to do it with SEO in mind?

You’re in luck. We’ve been doing SEO for many different types of businesses and one of the things we do well is creating websites and website designs that are built specifically to optimise a business’s ranking on Google and other search engines.

So what do you need to do to have a SEO friendly website?

Make Your Site FAST!
Site speed matters much more greatly now than ever. In a world where many people have lightning fast data connections on their mobile phones, if your site doesn’t load quick enough they’re more than willing to go to another site that does. So here’s some quick tips on site speed.

Don’t overload the page with visuals
Too many visuals not only makes for a bad user experience but it also makes for a slow website. Use visuals when they make sense and when they help the user read or understand what they’re reading.

Use JavaScript Sparingly
Javascript is an extremely useful tool for web design but it’s not all that useful for SEO. What’s worse is that too much Javascript code running in the background, relying on queries from the client and server, can really bog down a site.

Be Careful with Flash Elements
Adobe Flash is quickly becoming deprecated by many Web browsers. As a result, websites that used to rely on Flash are no longer able to work on many people’s computers. Not only that, but Flash elements have little inherent SEO value to them unlike HTML5 videos, images, and maps.

Mobile first is the way
Yes: mobile responsive design should be focused entirely on optimising sites specifically for mobile. Desktop elements to make the site look good are secondary. Make sure your site runs smoothly, quickly, and easily on mobile!

Heading tags help SEO
Heading tags have been used since the beginning, and they’re still just as important. Headings not only help break up your content logically, they also help Google identify the main ideas of your content.

Use SEO for Images Too
It’s very simple: WordPress plugins can help you optimise any image on your site. For those who don’t use WordPress, alt tags and image links are a great tool.

Website structure
Site structure refers to how you organize your website’s content. A website often consists of content on a variety of – related – topics, presented on posts and pages. Site structure deals with how this content is grouped, linked and presented to the visitor. If you structure your website well, it will benefit from this; users will find their way more easily and Google can index your URLs better.

The way your site is structured will give Google clues about where to find the most essential content. Your site’s structure determines whether a search engine can understand what your site is about and what you’re selling.

Make Your Site Easy For Google To Read
Google needs to be able to understand what’s on the site in order for it to figure out what keywords your site should appear for. So how do you do that?

What is keyword research?
Keyword research is simply the process of sourcing and analysing key search phrases that people tend to put into search engines like Google when searching for certain products or services. By gaining insight into what the most popular search terms are, you can utilise these to enhance your content marketing strategy and ensure that you see better results.

Why is keyword research important?
Keywords are a crucial element of helping websites and blogs to rank in search engines. Keyword research can help to inform businesses about the topics that people care most about and are searching most about in relation to a certain industry or field within an industry. By combining keyword knowledge with the right SEO support, you can utilise those keywords and phrases to enhance your content marketing strategy and boost your search engine ranking.

Remember, the power of keyword research is linked to better understanding your target audience and target market and how they are using the internet to search for specific content, products or services.

By utilising keyword research, you can better understand what users are searching for, the number of users searching for each key phrase, and how these users want to receive the information that they are looking for when taking advantage of search engines like Google.