Importance of Local Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. The higher your website / business ranks in the search results then it follows that your website / business should receive more visitors.
Local Search Engine Optimisation (SEO) is now a critical part of any business marketing plan – or it should be as it is estimated that around 90% of consumers now use the Internet and Search Engines when looking for a Local Business or service.
Local search, or searching for local businesses on search engines, is becoming one of the most popular search types on the web as more and more people start to use search engines to search for a local service.
Traditional means of marketing are not only typically very expensive, but are also now considered by many to be much less effective than they used to be. Consumers now find all they need in the Internet’s Search Engines and for most people (for over 90% of people in the UK) this means Google.
We all know that SEO is critical, enabling your Website to be found by new potential clients in the Search Engines. Gone are the days when word of mouth was enough to bring you knew clients. The old adage “build it and they will come” now definitely does not apply.
The current market is ultra-competitive and only the strongest businesses survive.
Here are just a few of the Internet searches made in the average MONTH to the Google Search Engine for one region in the UK:
> 1600 people searched online for a local Builder
> Over 1000 people looked for a local Plumbing Service
> 2400 people looked for a local Solicitor 5400 people searched for a local Florist
And remember, this is just in one month! For this reason alone, the Search Engines are now more important than ever for Local Businesses.
Your website needs to be optimised and set up to attract new customers to your business. It needs to be easy for the Search Engines to understand what search terms you are set up for and hoping to promote.
If your business isn’t using proper search engine optimisation targeted toward local, you could be missing out on a stream of potential visitors who are twice more likely to buy than visitors who come across your site by any other means.
If you have a service or product you want to promote to the local community, you need Local Search Engine Optimisation. More and more people are using the search engines to search for local services and it is reported to be one of the fastest growing areas for ‘searches’ online. Direct Submit are experts with a proven track record in local Internet Marketing.