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Going Local with your SEO

Going Local with your SEO

Benefits of Going Local with your SEO

If you are looking for something different to try when it comes to your digital marketing, then going local with your SEO is a great choice. Many companies miss out on the range of benefits that can be brought to a company through local SEO, but after reading this article, you are going to want to employ this method so fast that you won’t waste another second.

Going Local with your SEO

So, in the following post we are going to find some of the benefits of going local with your SEO, and by the time you’re done reading you’ll know everything you need to about why hiring a Digital Marketing company that provides proven and effective SEO services is necessary for your business!

Better Local Presence

Even if you think you know about SEO, you are still going to be better off hiring a company to handle this part of your business. Why? Because you need someone who has experience in the industry to be able to boost your local presence. If you don’t manage to grab the attention of those in your local area, then you are going to be missing out on massive amounts of potential profits, which is something your business likely can’t afford.

The simple way to avoid this is to hire someone who knows how to get your business to the top of the local SERPs and bring you in more profits.

Boost Your Website Traffic

One of the main reasons that companies choose to use local SEO is that it can be a dramatic help when it comes to boosting your website traffic. If you are getting your site to the top of the SERPs locally, then more people are going to be interested in your services.

Keep in mind that most people who are searching for a service are usually looking for ones that are nearby, and then use their smartphones which access their location, or they use certain keywords to find them.

As such, you need a local SEO company to do things like keyword research and geotag your website so that your site is the one they find before any of your competitors.

If your site is optimised for local SEO, then customers are going to have a much easier time finding you. High-quality, targeted traffic is exactly what all companies need, and hiring a local SEO company can really help you achieve these results.

Higher Conversion Rate

When someone who has been browsing on your site makes a purchase, this is known as a conversion. Supposedly around 78% of mobile searches for local businesses result in an offline purchase. Remember, it doesn’t matter if they buy something from your online store or if they come down and buy it in person, they have made this purchase, and that is the most important part.

A lot of the time, people are searching for someone local to buy a product which is why they take to the internet, and if you have not optimised your site for local searches, then you are going to be missing out on this huge opportunity. By hiring a local SEO company to help you optimize your website, you will see your conversion rates soar.

If your business pops up in the when potential customers are actually searching for a product, then you have a higher chance of this becoming a search to purchase conversion.

Using local SEO will provide this result for you by using their experience in the field to implement the right tactics for your company. If people can’t find your business, then they aren’t going to be able to buy from you. Because of this, you need to make sure that you are generating high-quality leads from the local SEO to your website.

Top Quality Content

Another benefit that you will find if you go local with your SEO is that you will have top quality, authoritative content which will bring in more customers. You need to grab people from the very first second they see a piece of your content, and companies that provide SEO services know exactly how to do this for you! Your content is going to be a critical aspect of attracting people to your company and then keeping them there, so to avoid a high bounce rate this is certainly something that you need to consider.

We hope that you have found this article helpful, and now know what some of the benefits are of going local with your SEO. Put local SEO into practice, and you will see all of these benefits plus more!

Movement Solutions Physical Therapy Services

Movement Solutions Physical Therapy Services

Movement Solutions Physical Therapy Services
If you are suffering from aches within your body that cause you discomfort or limit your movement you may want to consider finding out more about physical therapy to help promote natural pain relief.  At Movement Solutions they are experts in Physical Therapy and the advantages it can bring so getting in touch with them could be a great place to start. 

With an excellent range of personalised Physical Therapy programs available including a wide range of exercises that have been designed to specifically help people in the forties to sixties age bracket help address any age-related aches and pains that may have developed over the years.

Movement Solutions Physical Therapy Services.

If you have been suffering with shoulder pain, back pain or knee pain that your doctor has told you is simply due to wear and tear and that nothing can really be done expect take pain medications you may find that physical therapy can help to improve the problems you are experiencing.  By using a combination of specialist techniques including exercise, stretches and massage they can help you to undo any tightness or knots that have formed over time which are usually the root cause of any pain that is experienced. 

Very often the lifestyle you lead or previous injuries can cause tightness or stiffness in areas and begin to cause discomfort including shoulder pain and back pain.  A good physical therapist will be able to discuss the pain that is being experienced and carry out a physical examination to ascertain exactly what is the root cause of the problem. 

Once a full assessment has been completed, they will be able to design an individual program to help target key areas with the aim of helping improve mobility and decrease pain using the techniques most suited to the problem and their client’s level of fitness. 

Although physical therapy isn’t an instant answer or miracle solution to any pain that is being experienced with perseverance and dedication it can help symptoms noticeably improve and in many cases disappear completely and with the additional benefits of education and further information relating to lifestyle choices and self-care you can make sure that with a few changes and a little effort your problems will be unlikely to recur. 

Many people have found that after years of taking pain killers or avoiding certain activities they have been able to return to leading a full and varied lifestyle pain free after following a targeted physical therapy plan.

At Movement Solutions they understand how frustrating it can be to find you are unable to carry out activities you love due to pain or lack of mobility so they have spent time devising a range of physical therapy techniques that are certain to be effective and well suited to people in their forties, fifties and sixties.  Their expert team are able to carry out full assessments and will ensure that they help you devise a plan to really target your problems areas, build up your strength and improve flexibility so over time you will be certain to be able to go back to normal and carry out your daily tasks pain free and without any difficulty.

Yahoo Email Fault Hits ISP Customers

Yahoo Email Fault Hits ISP Customers

Yahoo Email Fault Hits BT, Sky and TalkTalk customers

The BBC are reporting that Yahoo’s global email service is experiencing a fault making it impossible for users to send and receive messages or make use of their webmail accounts.

In the UK, the problem has also affected BT, Sky and TalkTalk’s email accounts, which are powered by the US brand’s service.

Downdetector indicates that the problem began at about 07:00 BST.

Yahoo says it is “working diligently” to solve the problem.

The business is owned by the US communications firm Verizon.

“Yahoo is currently experiencing a global outage, which means that many of our customers are unable to access their BT Yahoo email accounts,” said a spokesman for BT.

“Yahoo is working to fix the issue as quickly as possible, we’re sorry for any inconvenience caused.”

TalkTalk and Sky have also tweeted about the matter.

Industry bill for PPI claims could hit £53bn

Industry bill for PPI claims could hit £53bn

Industry bill for PPI claims could hit £53bn
The payment protection insurance (PPI) scandal could cost banks £53bn, according to a forecast made as firms warned of mounting bills from claims.

Dominic Lindley of New City Agenda made the estimate as CYBG shares fell 20% to record lows after it warned of a potential £450m bill for new claims.

The owner of Clydesdale, Yorkshire and Virgin Money blamed an “unprecedented volume” of complaints sparked by the 29 August deadline for claims.

Industry bill for PPI claims could hit £53bn

Other banks also face higher costs.

Royal Bank of Scotland, owner of NatWest, said on Wednesday it could face a £900m charge, while Co-operative Bank said on Thursday it was assessing its costs.

Mr Lindley, who has been keeping a tally at the think tank, said: “This means that total provisions from the banks could reach £53bn.”

He believes the bank with the biggest bill, Lloyds Banking Group, could announce an extra provision of £2bn, while Barclays might set aside as much as £1bn more.

Neither Lloyds nor Barclays was able to comment on the speculation.

The Financial Conduct Authority set the deadline for PPI claims at 23:59 on 29 August to try to stem the wave of claims.

Policies were mis-sold to people who were borrowing money, but did not need the cover or would not be able to use it.

PPI was designed to protect borrowers if they had an accident, fell sick or lost their job.

But in millions of cases, the policyholders did not understand what they were paying for or that they might not be covered.

The deadline sparked a wave of publicity and fresh claims, according to the industry.

CYBG, which bought Virgin Money last year, said it received more than eight months’ worth of requests for information about potential claims in just one month, with approximately 340,000 in aggregate over five weeks,.

Some 120,000 of these were received in the final three days.

It said it also received a sustained increase in complaints during the same period, with an average of 5,000 a week during the first four weeks of August and an additional 22,000 complaints submitted during the final three days.

The typical compensation award across the industry is running at more than £2,000, but some people have been sent tens of thousands.

Co-op Bank on Thursday said it had “received a substantially greater volume of inquiries and complaints than expected in the final days prior to the complaint deadline” and was assessing the impact on its costs for processing and paying out claims.

Mr Lindley said the last-minute spike in PPI complaints would have “a significant impact on the banks when they announce their next financial results”.

Ian Gordon, analyst at Investec, said the announcement by CYBG was “really quite shocking in terms of the anticipated damage”.

He pointed out that £400m is 20% of CYBG’s current stock market. He now assumes that the bank will not pay a dividend for this year.

Transform any Workplace

Transform any Workplace

Office Refurbishment – Transform any Workplace
If your premises are looking a little outdated and tired maybe it’s time to consider having a total office refurbishment carried out, by making a few changes transform your existing workspace into somewhere that is attractive, functional and pleasant to work in.  Whether you have recently moved into a new place and need to make it more suited to your working needs or you just want to revamp your premises to keep up with your businesses changing needs you can be sure that if  the work is completed to a high standard it could prove to be a really worthwhile investment.

Office Refurbishment - Transform any Workplace

At Wall and Ceiling Solutions they offer an excellent all-round service from beginning to end to help you make sure any plans for office refurbishment or alteration you may have are completed successfully. 

From helping you to create your initial plans and ideas, planning your timeframe and budget to making sure every last snag is completed to the highest possible standard they will be able to take care of every single detail at each stage, and with a flexible service on offer they will ensure that all work is carried out to minimise any disruption caused to your businesses working day.

By simply adding details like partitioning, windows and suspended ceilings you can not only make your space far more workable you can also create a far more comfortable and appealing place to spend time in.  This will not only help to create more motivation and productivity within your workforce it will also help you to project a far more professional and welcoming image to important visitors which can have really positive results for your business. 

All Wall and Ceiling Solutions they will be able to talk you through ways that you make the most of the space you have and create the image you want so you can create a design that you are really happy with and reflects the aims and ethos of your business.

Once your design has been finalised you will be able to fully discuss the schedule of works, the installation of any special machinery and equipment and find solutions to any potential problems, once you are happy to proceed the team at Wall and Ceiling Solutions will arrange for work to begin. 

While your office refurbishment is being carried out you can be sure that every precaution will be taken to ensure the safety of your workforce and that you will be given regular updates of progress and as they always provide fully qualified staff to carry out every task you can be certain that all work will meet current safety standards.

So if you think that your workplace need modernising or you are looking for ways to make more space why not get in touch with Wall and Ceiling Solutions to find out more about the office refurbishment and alterations they are able to help carry out?  With some excellent examples of past work and some really unique design ideas they could provide you with the inspiration you need to make a complete transformation to your business’s premises,

WCS are not salespersons. We will not try to push you into a buying decision. We are a very highly skilled team with many years of experience in Refurbishment and Maintenance works. We are here to help.

Call us, E-mail us, Facebook us, or however you want to connect, ask as many questions as you need too, arrange a free on-site visit with one of our team (again, we are not salespersons) we can discuss your plans, answer your questions, run through your options and see what we can offer you.

If you arrive at a decision you do require our services, then you have come to the right place. WCS are renowned for their unrivalled personal customer service with the immeasurable high standards to match.

Wall & Ceiling Solutions (NE) Ltd are your complete refurbishment specialists. Our in-house team can cover every aspect of an Office refurbishment from Suspended ceilings, Partitions, Electrical, Flooring, Decoration and more. Save time and money with WCS. Get your Free quotation today!

SEO – what’s it all about?

SEO – what’s it all about?

SEO – what’s it all about?
Search Engine Optimisation – or SEO – is the art and process of optimising your website so that search engines understand it and what it’s about.

Having a strongly optimised website will increase your website’s rankings for keywords relating to your business, keywords and phrases that potential customers will use to find what they’re looking for online.

SEO or Search Engine Optimisation

This ultimately leads to the website becoming more visible, attracting more qualified and relevant traffic… and before you know it, you’ll see an increase in leads, sales and enquiries!

Don’t forget, we do live in the digital age and maintaining a strong online presence is an absolute must for businesses these days. And in order to maintain this strong online presence, you need to have a solid SEO strategy so your brand can really flourish.

The good news for you and your brand is that the in-house team of experienced SEO experts and specialists here at Direct Submit love nothing more than helping their clients get to grips with it all, offering tailored and highly targeted search engine optimisation strategies to deliver truly creative search marketing campaigns that will soon have your business climbing the rankings in the search results.

All our campaigns are created specifically to suit your particular business, so whether you’re a local sole trader, or a large multinational company, we have the perfect solution for your website. Call us today on 0845 272 2350 or visit our Digital Marketing website.

Elmbank Car Sales

Elmbank Car Sales

Welcome to Elmbank Car Sales of Glasgow & South Lanarkshire
If you have been planning on replacing your current car and are looking for something a little more sporty that is still suited to your needs, reliable and excellent value for money you may want to consider taking a look at some of the used cars they have on offer at Elmbank Car Sales.  With an extensive range of top quality used sports cars at very competitive rates you may find that your search for a new car takes far less time then you first expected.

Elmbank Car Sales

At experts in used sports car sales, Elmbank Car Sales know exactly what is required to make sure that every customer is left satisfied with the service they received.  With an aim to deliver excellent customer care every time they sell a used car they are happy to offer additional benefits with each car as standard including a full MOT, three month warranty and full service and HPI checks so you can be certain they have done everything they can to ensure that your car to safe and completely road legal. 

With a focus on offering a wide range of top quality used sports cars at they are able to offer a wealth of information about any of the cars they have available.  Originally starting out as a hobby which later evolved into a thriving business at Elmbank the staff are true sports car enthusiasts!  Whether you are looking for advice regarding what features the cars have on offer, insurance information or something a bit more technical at Elmbank they are certain to be able to answer any questions that you may have.

At Elmbank they also offer the added advantage of being able to provide car finance plans as well as the option to part exchange your current car.  With fair prices offered for part exchange deals and some very competitive finance options available, at Elmbank Used Car Sales they will do everything they can to make getting your ideal car as affordable as possible and as each case is assessed on an individual basis they will make sure that any finance plan you enter into is completely suited to your personal budget.

Offering a wide choice of makes and models in used sports cars at Elmbank Used Car Sales they are constantly on the look out for new stock to add to their existing range, as experienced buyers within the industry they know exactly what to look for to make sure that every car they purchase is of good quality and has the potential to one day be somebody’s true pride and joy. No matter whether you want a more traditional model, something a bit showy or a car that is suitable for family life as well at Elmbank they will do everything they can to a find you a used car that is perfectly suited to your requirements.

So if want to trade your car in for something new or fancy treating yourself to a second, faster car why not take a look at what Elmbank Car Sales of Glasgow & South Lanarkshire can do for you?  Simply take a look a their website at some of the excellent used cars they have on offer, then book an appointment with them to view any cars you may be interested in and you could be on the road in no time at all! m

The Firm with 900 Staff & No Office

The Firm with 900 Staff & No Office

The Firm with 900 Staff & No Office

There’s a growing trend for firms to ditch their offices entirely, but is that good or bad for workers? “Talent is evenly distributed but opportunity is often not,” says Cate Huston. “Working this way means you can access that talent and also give opportunity.”

She leads the developer experience team for Automattic, a large multi-national company where every single one of the 930 staff work remotely. The business has no fixed office presence at all.

“It’s a deep part of our culture, nobody even mentions offices anymore,” she told BBC 5 live’s Wake Up To Money programme.

“I’m office-free. We all just love the freedom and we travel to meet each other so we enjoy those adventures as well.”

Her employer is one of a small but growing number of businesses that are choosing to have no central office.

Faster internet connections, messaging and video apps, and the rise of collaborative and monitoring software are allowing some firms to do away with their offices entirely.

Instead, they hire staff from multiple locations and ask them to work from home or from shared working spaces near where they live.

Automattic’s staff work across 70 different countries and, instead of paying for a central office, the company pays to fly staff to regular meet-ups throughout the year.

It also pays workers to equip their home offices and helps them meet the cost of renting a work space, or for drinks if they work in a coffee house. But that is still cheaper than an office.

“There’s definitely some cost saving to not having an office; you don’t spend money on the office, especially in the tech hubs like London and San Francisco and New York where office rental costs are shockingly high,” says Cate.

“But because we do really value the in-person time together we have these regular meet-ups. We have one for the whole company that happens every year and most teams meet up twice on top of that.

“We spend money on that, on flying everyone together. My team met up earlier this year in Thailand.”

Remote working is increasing rapidly, fuelled mostly by self-employed and flexible workers.

More than 1.54 million people work from home for their main job – up from 884,000 ten years ago, according to the Office for National Statistics Labour Force Survey, the largest study of employment circumstances in the UK.

Now some businesses are rejecting the notion they even need a headquarters, let alone office space for their staff.

“It’s definitely an increasing trend. It’s certainly very cost effective and attractive for start-ups,” says Ilke Inceoglu, professor of organisation behaviour at the University of Exeter Business School.

“From the perspective of employees, you don’t have a commute and that is a huge benefit.”

Remote working may sound idyllic for anyone who has commuted during rush hour, but there are potential downsides.

Prof Inceoglu says: “Some people find it a challenge to draw a line between work and home-life. If you always work from home because you are office-less then where does your work stop and your home-life start again?

“It’s important to take steps to make sure there are boundaries.”

There are other risks to working from home. Mental health charity Mind has highlighted that remote workers may be at a higher risk of feeling lonely and isolated.

However, in a fully remote business, Prof Inceoglu says that risk may be reduced: “Feeling isolated is certainly a risk of remote working but if everyone is in the same boat then you already feel a sense of connectedness.”

Jess Sims used to work for a company where every member of staff was in the office except for her. She now works for a fully-remote collective of freelancers called The Doers and says it’s definitely easier when everyone is scattered.

“When you are remote but everyone else is in the same place, you’re effectively watching through a window at all the office camaraderie that happens but you can’t be included,” she says.

“People forget to update you because you’re not around all the time. You have to chase people to remind them you exist.

“Now, I work with a remote collective and we are all in the same boat, we all work from home. And so we are all a bit more aware of what everyone is feeling and look after each other.”

Cate Huston believes fully remote working can actually be good for communication. “Remote work makes the problems of work more explicit and then we can set out deliberately to address them.

“If you work in the same office it’s easy to think: ‘Oh we have lunch together every day so we’re a cohesive team that support each other,’ but that’s not necessarily true.

“When your team is spread all around the world like my team currently, we think much more deliberately about how to build ourselves as a team, how to make sure we are communicating well, are we documenting things clearly.”

MPs will Stop No-deal Brexit

MPs will Stop No-deal Brexit

Philip Hammond: MPs will and should stop no-deal Brexit

Chancellor Philip Hammond has told the BBC he and other MPs will “find a way” of blocking a no-deal Brexit.

He told Radio 4’s Political Thinking Podcast he would personally oppose leaving the EU without a legal agreement on 31 October.

He warned Theresa May’s successor as prime minister not to “sideline” MPs, saying this would be “shocking”.

Meanwhile, Labour’s deputy leader Tom Watson has urged party members to sign a declaration to remain in the EU.

Mr Watson is leading the push within the party for another Brexit referendum, and for the party to campaign to stay in the EU.

Mr Hammond is expected to be replaced as chancellor whoever wins the Conservative leadership election later this month.

He has been increasingly vociferous in his opposition to a no-deal Brexit, which both Boris Johnson and Jeremy Hunt have said they would be willing to pursue on 31 October if there is no prospect of a negotiated deal.

On Tuesday, Mr Hammond told MPs a no-deal exit, which would see the UK leave the EU’s single market and customs union overnight without any kind of transition arrangement, could cause a £90bn hole in the public finances.

Vodafone switches on 5G network

Vodafone switches on 5G network

Vodafone switches on 5G network in seven UK cities
Vodafone has become the second UK mobile operator to turn on its 5G network, offering faster speeds and the opportunity for new services.

The network is going live in seven UK cities, including Cardiff, London, Manchester and Glasgow.

Making a success of the service could be crucial to the firm which has seen financial losses and customer complaints in recent years.

Vodaphone 5G

5G networks offer more capacity than 4G with speeds up to 100 times faster. It could also help support new technologies such as artificial intelligence, the internet of things, robotics, connected cities and self-driving cars.

The three other cities to benefit are Birmingham, Bristol and Liverpool.

Twelve additional towns and cities will follow later this year – Birkenhead, Blackpool, Bournemouth, Guildford, Newbury, Portsmouth, Plymouth, Reading, Southampton, Stoke-on-Trent, Warrington and Wolverhampton.

Vodafone is the first UK provider to offer 5G roaming in Germany, Spain and Italy.

Business director of Vodafone UK, Anne Sheehan, said: “5G is a game-changer for the economy and UK businesses. We are committed to helping our customers take advantage of this technology by making it widely available in the UK and through roaming. We want to help UK businesses become global leaders and 5G will play an important role in achieving that aim.”

Rival Three plans to roll out 5G in August with services from O2 coming in the autumn.

“After a hotly contested battle with Vodafone, EE claimed the honour of switching on the UK’s first 5G network, in May 2019. However, the reality is that being first means little to consumers and the initial launches this summer represent only the first few tentative steps in a marathon 5G journey ahead,” said Mr Mann. “The real winners in 5G will only become apparent several years down the line.”

The UK has put itself at the top of the leader board with its swift adoption of the technology.

“In 2012, the UK was only the 53rd nation to launch 4G behind places such as Guam, Azerbaijan and Kiribati. Now, with all four networks planning to switch on 5G in 2019 it moves from laggard to leader,” said Mr Mann.

All the UK’s operators continue to use Huawei’s equipment despite controversy surrounding the Chinese telecoms firm. If the UK government decides it is no longer safe to rely on having it as part of the network, the operators would be forced to strip out its kit and replace it.