Promoting Your Business through SEO

Promoting Your Business through SEO

Business owners, have you Googled yourself lately? If not, do it now. Go on, type in the name of your business and see what comes up. If the name of your business is Joe’s Garage, then your search will likely bring up Joe’s car repairs (Cardiff), Joe’s Auto Body Care (Chester), Joe’s Automotive Ltd (Towcester), Joe’s Car Repairs (North East) and perhaps also a smattering of like-named businesses in America. Which business is yours, and how do you get people in your area to come to your shop and not to some other Joe who does auto repairs?

Well, you don’t need to come up with a more unique name for your business, but you do need to learn how to use search engine optimisation, or SEO, to make your company stand out and for promoting your business to the vehicle owners who are most likely to come to you for repairs. Following are three ways in which SEO can draw interested clients to your website and, ultimately, your shop.

Keyword Research Your target audience is searching online with specific keywords and key phrases that are relevant to your business, whatever that may be. You need to know what those keywords and key phrases are, and Internet marketing companies have the ability to research that information for their clients. Tap into that resource.

SEO Rankings The major search engines rank websites, in part, according to how prominently certain keywords figure in the website’s content. More specific keyword searches will set your business apart from the competition and result in higher rankings, which translates to greater visibility for your website and, ultimately, more sales.

Social Media Yet another opportunity for enhancing your online presence is through social media. If you already have a website, then you should also have a Facebook page and Twitter feed. Even businesses with stale websites are able to keep in touch with current and prospective clients by posting and Tweeting on a regular basis and interacting with their target audience. If you know which keywords your clients are using to find businesses like yours, then it pays to make use of them in your posts and elsewhere. Best of all, your Facebook page, Tumblr account and whatever else you’re using to stay in touch with clients get their own separate rankings in search results. In other words, one can keep you front and centre even when the other does not.

As impressive or even overwhelming as they may seem, these considerations are simply scratching the surface when it comes to Internet marketing and SEO. Direct Submit Internet Marketing Services can do all this and much more to increase traffic to your website and generate interest in your company. Direct Submit works with businesses of all sizes to develop effective SEO marketing campaigns that deliver lasting results. Let Direct Submit show you just how profitable your company can be.

For more information or to speak with one of our Internet marketing consultants, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Looking to Move into Middle Management

Looking to Move into Middle Management

Many people find that they are stuck within roles that they have been in for too long due to a lack of openings within their current company even if they are capable of performing at a much higher level but the amount of time it takes to find an alternative role and attend interviews off-putting so they become disheartened and remain unsatisfied in their roles, however others choose to use the services of a recruitment agency to help them find their next career opportunity.

If you feel over qualified for your current role, stuck in a rut and ready for a new challenge maybe it’s time for you to consider taking a step up the ladder to middle management and start looking for a new job so why not contact a specialist recruitment agency and find out what they might be able to offer you?

Generally signing up is a simple and straightforward process and they will start looking for your next role in middle management straight away, making sure that they match you to roles that will really make the most of your skills.

One of the major benefits of using a recruitment agency to help you with your search is that they will often have good working links with many existing clients so will have the chance to fill many new roles before they are advertised elsewhere, another great advantage is because the recruitment agency will already have your cv and know your circumstances you won’t waste time looking into roles that won’t be suitable for you.

Signing up with an executive recruitment agency is also a really good idea if you if you are just starting out, returning to work after a break or looking for a more flexible role with such a wide range of job opening becoming available with them daily it isn’t likely to be long before you are attending you first day in a new middle management position and possibly climbing the ladder sooner than you thought.

PT Ranson Luxury Bathrooms & Showers

PT Ranson Luxury Bathrooms & Showers

Adding a luxury bathroom is an excellent way to really add a touch of luxury to your home. Whether you are totally refitting your bathroom, adding a new shower to an existing suite or creating a second bathroom within your home. At the North East P T Ranson showroom they have an excellent range of luxury bathrooms and high quality showers in a wide variety of designs ranging from the traditional to ultra-modern so you can be certain to find the perfect shower for any bathroom.

If you love classic design but want all the advantages that modern technology can bring Imperial Showers have included some excellent showers within their collections that you are sure to love. Made using the finest quality materials and some of the latest design techniques available you will be able to find a shower that looks great and offers high performance every time, you may also want to take a look at the rest of the available range and create a completely coordinated bathroom.

For designs that are both stylish and unique you may want to consider taking a look at the great showers by Fiora Bathrooms and Showers. With all the features you would expect from a top quality shower and eye catching modern designs Fiora are the perfect choice if you want to make your shower a real focal point within the room and with a great range of other items within the range you can be sure to find some really stunning basins and other bathroom items to really help you finish the look.

You will be sure to love the range available from Hansgrohe Showers if you are looking for a shower that is created using the latest design technology and offers you all the most up to date features available including great energy saving functions but still looks great. No matter what features you are looking for you can be certain that you with be able to find a Hansgrohe design that offers you exactly what you are looking for and with some really eye-catching designs available a Hansgrohe shower will be a welcome addition to any bathroom.

P T Ranson bathrooms & Showers
So if you want to install a new shower in your bathroom why not get some inspiration from P T Ranson? Regardless of your tastes or the style you are hoping to achieve with such a wide range of top quality products you are sure to find the ideal shower for your bathroom. So why not call 0191 469 6999 or head over to the P T Ranson bathrooms website for some inspiration and start planning what you could do with your bathroom this year?  With so many unique and high performance products on offer from some top bathroom design companies you can be sure that you won’t be disappointed.

Achieving CHAS Accreditation & Registration

Achieving CHAS Accreditation & Registration

If you are finding that your business is finding it difficult to find work because of your lack of CHAS accreditation but aren’t sure how to achieve CHAS registration or have concerns about the costs involved or how long it may take, you may find that with the help of an accreditation service such as beAccredited if is far more affordable and easy to achieve that you may first imagine.

Having CHAS accreditation proves to prospective customers that your company takes their health and safety obligations seriously and that you use the best working practises at all times, it can also help to open up a wealth of new jobs to you as many organisations require a contractor holds CHAS registration before they allow them to submit a tender including most public sector and many privately run organisations. You will also be able to significantly reduce the administration time required when tendering for new work as your CHAS registration can act a pre-qualification tool in many circumstances.

The CHAS application process requires that you are able to produce the correct documentation and also have the required training programs in place at beAccredited they are able to help you identify any areas where you need a little help and close any gaps and also make sure that everything else is properly in place, so you can be certain CHAS will find you to be in accordance with their requirements, enabling you to complete the CHAS registration process smoothly and successfully.

So if you would like some help and support to get your CHAS registration in place so your company can start to tender for bigger and better jobs why not get in touch with beAccredited to help you get started? With an easy to use online service available and reasonable rates that reflect the size of your company you may find that you hold CHAS accreditation fan more quickly that you would have thought, and with all the help and support you need at every step of the process you won’t need to worry about a thing from beginning to end. So if you want to help your business grow and want to be able to prove that your company takes health and safety seriously why not get in touch with beAccredited and take a look at how straightforward and affordable the process really is.  As leading UK Health and Safety Consultants providing of online CHAS & SMAS Accreditation, Safe Contractor & Constructionline Accreditations, plus Builders Profile Accreditation and much more. With over 15 years of experience, clients include sole traders through to corporate clients.

With a flexible and easy to access online service, very competitive fees and an expert knowledge in health and safety accreditation including CHAS registration across a range of industries at beAccredited they are always more than happy to hear from businesses, regardless of their size or the type of work they carry out and have all the knowledge required to make sure that you get the accreditation that is most suited to your company.

They have helped 100s of businesses across the country by making the health and safety accreditation process hassle free, easy, convenient and reliable, allowing you to focus on the projects at hand. Visit their Health & Safety Consultancy services website to find out more about how they can help your business or call beAccredited today on 0845 2722350.

Sound Insulation Testing in London

Sound Insulation Testing in London

London is a massive city containing over 9 million people density and high rise apartments. With many living in this overcrowded environment it is essential that noise transference between adjoining properties in kept to a minimum for the occupant’s wellbeing. One way of ascertaining that a building is in compliance with Building Regulations Part E for the prevention of noise transference, is to undertake Sound Insulation Testing in London.

We have undertaken thousands of sound insulation tests throughout London and the South East on all types of projects from simple flat conversions to large developments containing hundreds of flats. We also undertake Sound Insulation Testing where a lease holder dispute has arisen, i.e. where the buildings lease stipulates that wooden floors should not be used instead of carpets and as a result of the change of floor finish the noise levels have increased – especially the impact noise. We can also undertake sample sound testing to highlight the existing noise levels so a targeted acoustic design can be undertaken.

Currently we are also experiencing a rise in the amount of sound testing required to existing blocks of flats, such as existing council stock. This is hardly surprising as the amounts of noise complaints have more than doubled within the last 10 years due to residents experiencing excess noise between the dividing wall and floor partitions. By utilising our extensive knowledge of different materials and construction we can forward a simple, explanative cost effective solution for wall and/or floor upgrade. Where our clients have followed our advice they have achieved a 100% success sound test pass rate, ensuring compliance with Part E of Building Regulations.

The Sound Testing procedure is fairly simple and our engineer will be happy to explain this on site. Essentially, for party walls there is one type of sound insulation test which is airborne sound test and for compartment floors there are two types of sound insulation tests which are airborne and impact sound insulation tests. The airborne sound insulation test is carried out by means of a loudspeaker emitting a steady source of noise on one side of the partition (wall or floor) to be measured. The corresponding sound level is measured on the other side of the partition. Impact sound insulation tests are carried out by means of a tapping machine placed on the floor sample to be measured and the noise measured in the room or space below

All our engineers carry out the sound test measurements in full accordance with the measurement procedures of BS EN ISO 140-4:1998[3] for field measurements with a single figure DnTw and LnTw in accordance with BS EN ISO 717.

Ongoing problems with airborne and structure borne sound are often associated with direct noise flanking transmission through floors and supporting walls and other associated structures. One common cause of noise flanking is often associated with the inclusion of lightweight blocks within the construction of the building envelope and/or blocked cavities. It all cases it is essential to establish if your problem is due to direct transmission, flanking transmission or a combination of both so that the most cost effective remedial treatment can be chosen.

Unwanted noise travelling along flanking paths will make the building structure vibrate which causes the sound to radiate into your room. One simple cost effective solution is to build another wall or ceiling in front of the original, but not connected to it (often called an independent wall or ceiling) so it provides isolation between materials.

One way to reduce the chance of flanking transmission is through careful consideration to the design at the start of the project. Unfortunately, by simply specifying high performance wall and floor partitions it is no guarantee to adequate sound isolation and successful sound testing.

APT Sound Insulation Testing offer both preconstruction and post construction design solutions if a project has failed the sound testing. We also offer onsite inspection services to ensure that the sound insulation elements are being installed as per manufactures guild-lines.

If you require pre-completion sound testing and/or you would like acoustic design advice on your project, please contact us now at the APT Sound Testing in London website.

Quality Traffic to your Website with Google Adwords

Quality Traffic to your Website with Google Adwords

Google Adwords is one of the most versatile ways to drive traffic to your website. Google get 3.5 billion searches per day, meaning that people are constantly searching the web for products and services. 40,000 Google search queries are processed per second. Some of these queries are informational, but many are related to products or services. Right now, hundreds of people are searching for a website like yours. Google AdWords helps you target these searchers, and puts your website in front of these potential customers.

Google have made it incredibly straightforward to advertise with them. You can advertise through the Google AdWords interface.

Why use Google AdWords? There are a variety of reasons. In this article, we’ll take a look at some of the more important reasons.

1. Precisely Target Interested Customers

When you create a TV or newspaper advert, you are targeting masses of people. For example, if you advertise lawn mowers in a local newspaper, you will have a variety of people reading your ad, from teenagers to elderly people to businesspeople. Most of your audience probably don’t require a lawn mower at that point in time.

However, with Google AdWords, you can precisely target customers who are interested in lawn mowers only. When someone searches for “lawn mower shop Manchester”, you can place your ad directly on Google’s search results. Since this person is highly interested in purchasing a lawn mower, they are more likely to click your ad. As a result, they are more likely to convert, either by purchasing a lawn mower or through some other conversion. Instead of spending huge amounts on newspaper ads (directed at the masses), you can spend the same on interested customers, who are very likely to purchase.

This means that with a small amount of investment, you can get highly interested people coming to your website. These people have shown interest in your product by conducting a search into Google, and this means you’ll get more conversions and more purchases.

2. Instant Results

This is a no-brainer. With SEO, you have to wait up to six months to start seeing your website receive lots of traffic. While this may be a long-term investment, it does take time. While you are waiting for your website to rise in the SERPs, you can invest in some short-term PPC/Google AdWords advertising. With as little as £20, you can start receiving interested customers to your website. These customers will arrive at your site in as little as a few hours, and you can generate some quick business.

Since PPC is a relatively inexpensive method to gain customers, you can experiment with pricing and keywords. The results are quick; you don’t need to wait months. That said, SEO should definitely be a part of your long-term internet marketing strategy, but PPC can have quick results too.

3. Get Exact Predictions and Data

With Google AdWords, you can choose which keywords you’d like to target. Then, you can get predictions on how many clicks you’ll get.

This gives you exact data and it’ll help you forecast how much traffic you expect to receive. If we compare this to newspaper ads or radio ads, they don’t give any detailed metrics on what you can expect. They may highlight certain demographics or ages, but they aren’t measured with the accurate specificity of Google AdWords. With PPC, you can get accurate metrics on what to expect. Since so many businesses use Google AdWords each year, Google have amassed exponential amounts of data and research on what keywords convert best. All this data is neatly compiled into the AdWords Keyword Planner, and you can easily access it.

You can input the amount of money you’d like to spend per day, eg: £10. With that £10, the tool will state how many clicks you’ll get for that £10 for your chosen keywords. You can then toggle around with the keywords, and choose cheaper or more expensive keywords. This gives you unlimited freedom, because the keywords have been tried and tested, and Google’s long experience in PPC advertising helps you hone in on the most profitable keywords/search queries to target.

Final Thoughts

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services
Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. We offer a client focused service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Why SEO is Good for Your Business

Why SEO is Good for Your Business

There are people out there searching for your products and services and because of this it makes sense that you want to appear as high in the search engine rankings as possible for a target phrase. However, there are other reasons you would like to rank well in the Search Engines, other than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.

SEO Provides Your Business Credibility
It is known that people searching the likes of Google, Yahoo or Bing (and others) make mental notes of the rankings for the terms they enter into Google and other search engines. Even if they don’t consciously realise it they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.”

Effective SEO Brings Your Business Traffic The better your website is ranked within the major Search Engines, the more potential visitors you will receive. It’s that simple… By optimising your website and then promoting it properly, your website can open the door for your business to new site visitors, which can equal new business enquiries and more sales.

The Direct Submit Approach to Effective SEO
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results. Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

Our approach to SEO typically is built around:

» Key Phrase Research

» Website Analysis & Compliance

» SEO Promotion & Marketing

» Linking Strategy

» On-going Monitoring & Maintenance

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Recruitment Agencies for Senior and Middle Management

Recruitment Agencies for Senior and Middle Management

If you have the right skills to hold a position in senior or middle management and are considering a change within your career but aren’t sure where to start you may want to consider the advantages that a specialist recruitment agency could offer.

Whether you are looking to take a step up the career ladder, looking to return to work after a break or need to find more flexible working terms recruitment agencies are able to match you skills and requirements to roles as they become available often giving you the opportunity to apply before they are widely advertised, and with many short term roles becoming available you will be able to add a range of new skills to your CV if you undertake a number of shorter term contracts.

Senior & middle management recruitment can often prove a difficult process if you are simply searching more using more traditional methods as they are often advertised in different places and it can be easy to miss out on the roles you may be interested in. As many companies are beginning to recognise this more and more are beginning to rely on specialist recruitment agencies to help them find the staff that they need especially if they need to fill a role quickly, so by using an agency you will be more likely to find the jobs that you are interested in.

No matter what industry you may have worked in before you will probably find that a recruitment agency will be able to find you a role that matches your skills perfectly, they will also be able to offer you any support you may need to really get the best out of any role you undertake and if something really isn’t for you most recruitment agencies will be happy to help you find something more suitable.

Regardless of your reasons for looking for a new role in senior & middle management why not consider signing up with a specialist recruitment agency? You may find that they are able to find you a job that really helps to boost your career far more quickly than you may first think.