Considering a New Bathroom for the Home

Considering a New Bathroom for the Home
As we move through the summer of 2016, are you looking for a new look to your bathroom? Then why not take a look at some of the high quality and stylish bathroom furniture, suites, fixtures and other accessories available at P T Ranson?

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A New Bathroom
With a great range of products  from a variety of excellent manufacturers including Imperial Bathrooms, Victoria and Albert Bathrooms and Matki Showers  you will be sure to find everything you need to create a relaxing and attractive bathroom that is completely suited to you and your family’s needs.   No matter whether you are hoping to create a glamorous haven that is fit for royalty or simply want to make a small or badly organised bathroom into a functional and streamlined area that is far more suited to your lifestyle you will be sure to find endless inspiration at P T Ranson.

If you are hoping to make you bathroom into an elegant and more traditional space it’s definitely worth taking a look at some of the beautiful designs by Imperial Bathrooms on display at P T Ranson, with products including toilets, basins, baths and many other items to help you completely transform your bathroom. At Imperial Bathrooms they always aim to bring classic design together with the efficiency of modern technology, so you can be sure that any item you by will be created to the highest possible standards of performance while giving your bathroom a really touch of class, and with materials used including solid wood, cast brass and the highest quality ceramic you can be certain that your bathroom will stay looking great for years to come.

Adding a freestanding tub is a great way to add a real touch of glamour to your bathroom and make into a real feature within your home, along with giving you the ideal place to relax and unwind. If you want to create a real wow factor in your bathroom getting one of the featured Victoria and Albert Bathrooms freestanding bathtubs could be the ideal solution.  With an impressive range of different designs available including traditional and more modern designs you are sure to find the ideal tub to complement any bath room, and with a great range of coordinating items available including basins, taps and other fixture its simple to create the luxurious bathroom of your dreams.  With all products being created using the revolutionary Quarry cast you can be sure that whatever product you choose it will be sure to durable and long lasting.

Having a high performance, luxury shower unit is an ideal way to make the most of a small space and still be able to create an indulgent area where you can really relax, it is also a great additional extra if you want to have the best of both worlds and are lucky enough to have the space.

At P T Ranson they have some excellent products from Matki Showers that includes everything you need to create the perfect shower for your bathroom whether you are planning on having a separate cubicle, wet room or one that simply sits over your bath.  With many original and high quality items on offer including high performance showers, screens, trays and many other items in a wide variety of stylish designs you are sure to find the ideal shower for any bathroom.

P T Ranson bathrooms
So why not head over to P T Ranson bathrooms and start planning what you could do with your bathroom this year? With so many unique and high performance products on offer from some top bathroom design companies you can be sure that you won’t be disappointed.

Having been providing branded bathroom supplies and service for bathroom remodelling projects for years, and with over 30 years of collective experience and a commitment to providing the best possible products and service for each individual bathroom remodelling project. They offer deliveries on the UK mainland free of charge and hold a huge stock of modern bathroom and fittings. For more information, call today on 0191 4696999 or visit the P.T. Ranson website today.

International SEO On Your Website

How to Carry Out International SEO On Your Website
Most online content is in English, with very little actually being translated into other languages. This is saying something, since the two most spoken languages in the world are Mandarin and Spanish. English is the third most spoken language in the world, and funnily enough, the majority of online content is in English.

With rising populations across the world, by 2020, the audience for your writing will be huge – all from different countries. If you have a local business, then perhaps, tailoring your website to other languages may not be necessary, but if you have a business which has potential to sell to anyone in the world – international SEO is an essential.

You need to invest in getting your content translated because a couple years from now, a lot more business owners will be doing the same. You might even discover that a lot of your target audience is in other countries. Some of the most successful businesses have the most users in South America or Asia.

In this guide, we’ll take a look at the fundamentals of International SEO: including, translating your website, doing research on which countries to target most and much more!

Research The Top Countries You Should Be Targeting

Keyword Research In Other Languages

For English speakers, you are targeting a certain set of keywords with your website. It might be “birthday cards for fathers” or “luxury blinds”. These keywords target the English language only, so the most traffic you can get is from the UK, possibly the US, Australia and Ireland. These countries provide small populations, in contrast with the populations in other countries, which far exceed the population of the UK, US and Australia put together.

According to Bablic, did you know that 73% of people don’t search the web in English, but in their own language? So, with English, you are targeting at best, only 37% of your potential audience! Don’t let the other 73% of people go into the drain. All you have to do is find out which countries are actively searching for your keywords in other languages.

For example, if you sell luxury blinds in the UK, who says you can’t sell them in Spain or France? There might be huge potential in those markets. You need to find out.

To do this, simply translate your list of keywords into a popular language, like Spanish or French.

Plug your translated keyword into the Google AdWords Keyword Planner. You can then find out the number of monthly searches, and if it’s worth your time. Use this as a metric: If there are more people searching in that language, than in English – it’s a must to target that language! Even if a couple thousand monthly searches is all there is, they still are all monthly potential customers, who could find your site.

Google Analytics

To find out other countries which may be worth targeting, you can check your website’s Google Analytics statistics. Some customers in other countries (Sweden, for example) often search in English, if they want more choice in the products on offer, rather than just search in their country’s language and get less choice. However, those few customers are very rare. According to Bablic, 56% of consumers say that browsing in their own language is more important than price. However, these customers might indicate which countries are highly interested in your products.

To find out where there are high concentrations of interested customers, simply log-in to your Google Analytics account and click the Audience tab. Click on “Geo” and then “Location”. You can then see which countries visitors are located. Whilst the UK and US might have the highest concentrations, you should check the countries with other languages. Maybe Brazil or Portugal have a few hundred users coming to your website every year, so that means, that you should investigate Portuguese as an option for a language to translate your website into. This method is not definitive though, it just gives a rough idea of potential countries or locations you could target.

In this image, I take a look at a website’s Google Analytics statistics to see which countries may be worth targeting. For this specific website, it looks like the Philippines and Malaysia provide a sufficient stream of traffic each month.

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Translate Your Website

Human Translation

One of the ways you can translate your website is through human translation. This ensures a professional and thorough translation which is very effective for bringing foreign customers to your website. Even if you don’t have the money for translating your website to many languages, even using human translation for one language is excellent. After you’ve done your research on which countries need targeting, you can see which language could bring the most gain.

Adding Your Translated Pages To Your Website

If you don’t want to get a country code top-level domain name for your website, you can allow your users to switch between languages, all on the same website. If you have translated your content, and want to submit it to your website, you should use a WordPress plugin called Polylang. You can add your translations to the plugin.

Let’s say you want to translate your website into three other languages. The plugin works, so that for every page you create in WordPress, there are three other empty pages created (one for each language) where you can add the translated text into. Polylang will then combine all those translated pages together, and create a translated version of your website. When a Spanish customer arrives at your site, the website will display in Spanish.

Using Google Translate

While human translation may not be an option for everyone, there is a free alternative. For example, you could invest in human translation (which is of higher quality than robotic translation) for one language or two, depending on where most of your potential customers are. However, if you just want a quick and fast way to provide translation for your website, Google Translate is an option. Its translations aren’t of a particularly high standard, though, so be warned. There is a better alternative available, called “Bablic” which we will take a look at in a moment.

For a quick translation of your website, try Google Translate. Firstly, you need to install the Google Language Translator plugin. This is available for WordPress only. With this plugin, Google Translate will automatically translate your webpages.

However, the translation is not automatically done, when a user arrives to your website. They still have to toggle between the languages. However, this plugin is still a great alternative to more technical, expensive options.

Bablic: Automatic Translation

Whilst human translation and Google Translate work well, there is a new alternative to the growing scene of localization. A startup called Bablic aims to help website owners translate their websites, in the click of a button with no programming experience or WordPress plugins whatsoever. Bablic are definitely pioneering the localization field and are making it increasingly easy to translate your website.

All you have to do is choose between human translation or machine translation, and select the languages you want. A code will be generated, and you have to paste that code into the header of your website. Then, when someone arrives at your site, they can get the content translated to whatever language they are fluent in.

Conclusion

It’s simple. Those that’ll translate their content will get a huge increase in traffic, customers and leads over anyone else.

With new startups like Bablic making localization easier than ever, you should definitely start thinking about translating your content. You can extend your reach, broaden your customer base and increase sales of products or services. A whole new audience of potential customers might be in another country, looking for a product like yours, and you might not even know it!

Sound Testing on Conversions Projects

Sound Testing on Conversions Projects
Acoustic design and sound testing on conversions projects don’t need to be problematic. If you are currently managing the process of an office or house convert houses into flats or ‘Rooms for Residential Use’, then you need to pay attention to the acoustic design from the design stage of the project.

Air Pressure Testing  have many years of experience in providing quality sound insulation testing and acoustic design services  designed to help you meet these essential legal requirements of Building Regulations Part E. We are a UKAS accredited company, so you can be sure that our services are undertake to the highest laboratory standards.

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The types of projects that need to comply with this piece of legislation are:

1. House to flat conversions
2. Commercial building to flat conversions.
3. Hotels and hostels
4. Boarding houses
5. Halls of residence
6. Residential homes

Our six stage process is designed to get the very best results and help you comply with Approved Document E:

1. Stage 1 – We review the architect’s drawings to check the required acoustic principles have been followed and make comment as and when necessary.

2. Stage 2 – We undertake a site visit and analyse the current state of building construction.  And to check there are no site specific construction problems that may affect the acoustic performance of the building.  This helps us to get a more accurate overview of which acoustic treatments will be necessary.

3. Stage 3 – We’ll provide you with a full and detailed acoustic design report that outlines which acoustic treatments will be required to ensure the conversion meets the criteria for Document E.  We’ll work out the cheapest and most efficient way of converting the building as well as taking into account buildability issues.

4. Stage 4 – We will provide ongoing support to assist the builder/consultant to ensuring that the level of detail required is met and deal with any ongoing issues that may arise.

5. Stage 5 – We can try to save you further money by providing building materials at a reduced rate.

6. Stage 6 – We will undertake the final pre-completion sound testing to achieve compliance with Approved Document E.

We’ve successfully guided our clients through hundreds of different conversion projects and can boast a 100 per cent success rate where we have been involved in the acoustic design.

There are two distinct types of noise to when undertaking acoustic design on conversions, they are:

• Airborne Noise (for example speech and music) and
• Impact Noise (for example footsteps directly on the floor above)

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Even if both types of sound are emitting through the ceiling/floor then there are acoustic solutions that should reduce the sound levels and improve your sound insulation test results. Part E stipulates that 10% of each party wall/floor construction type to be tested.

The Sound insulation testing is to be carried out between pairs of rooms separated by party walls and/or floors. In is usual to test between living rooms and bedrooms as these are classed as the two main ‘habitable’ rooms; however if this isn’t possible other rooms can be used such as study’s, kitchens and dining rooms. Unfortunately, we are currently experiencing a rise in the amount of sound testing failures – where we have not been involved in the acoustic design) mainly due to the conversion of office blocks into residential developments.

Some of the buildings have unusual construction elements such as honeycomb floors which can be very weak acoustically, due to their lack of mass, taking this into account it is extremely important that we are involved from the start of the project.

If a building fails its sound insulation test it’s usually down to a problem with the acoustic due to issues such as noise flanking etc. One common cause of noise flanking is often associated with the inclusion of lightweight blocks within the construction of the building envelope. Clients often call us in when their building has failed the sound testing. Many other sound testing companies simply offer sound testing but no acoustic design services, we offer a comprehensive acoustic design and sound test package – as detailed in our 6 stage design service.

We undertake UKAS accredited Part E sound testing in London and throughout the rest of the UK. We use the latest class 1 acoustic equipment and we are a UKAS accredited company, so our clients can be sure that all testing is completed to a strict ISO quality controlled standard. We undertake sound testing throughout London and the UK.

If you would like advice on your acoustic design or sound testing in London, please contact us now at info@aptsoundtesting.co.uk, visit the APT Sound Testing website or call us on 07775623464.

Northumbria Motors – Get a Great Deal on a Used Car

Buying a Used Car – How to Get a Great Deal
Due to the on-going recession, more and more people are looking to buy used cars instead of new ones, with this type of ‘used car purchase’ becoming more popular than ever. Buying a car of any age is a major commitment, and for most of us, buying a used car will probably be the most expensive transaction we are ever likely to be involved in (apart from sorting a mortgage if you need one). With so many used car choices and dealers in the used car market it can be hard to pick the deal that will work best for you.

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Cars provoke emotional responses and buying a car, whether new or used, can be exciting. So choosing the right type of car is the first step towards easy and fulfilling car ownership. So put your rational head on and think carefully about what type of car you want, how much you can afford, and where you want to buy the used car from?

There are a number of things to consider when buying a used car: fuel economy, reliability of the vehicle, cost of ownership, features you need, how well the car will hold its value and how expensive will it be to insure it?

So what to look for when buying a used car?
Look for a car or model of vehicle that has good reputation for reliability and won’t lose its value too quickly. If you are buying a well-used second hand car this may not be that relevant. Check the cars overall condition and mileage and if you are on a budget, consider avoiding used luxury cars, as they could be very expensive to maintain.

A car with only one previous owner is probably the ideal, although as a car ages then it is likely to have had a few owners in its time. It’s great if the seller or dealer can show you the service records to verify that the car has been looked after and a low mileage would be a bonus. However, don’t put too much value on the mileage alone; as we are discussing buying a used car then the mechanical condition of the vehicle is more important.

When buying a used car don’t be put off by too much by minor cosmetic issues, such as dents or scratches, unless it really matters for you (although, obviously, it is best to avoid badly rusted cars). It’s more important for a car to be in a good mechanical shape, and if it has some minor blemishes, you may be able to use them to negotiate a reduction in the price. The condition of the interior usually says a lot about how a car has been looked after, look for excessive wear of the driver’s seat, steering wheel, driver’s door, carpets, controls and switches.

When it comes to buying a used car, the “best deal” doesn’t necessarily mean the cheapest deal! Identify a well maintained used car in good condition for a reasonable price that you can afford. You will almost certainly save on maintenance and repairs and enjoy the ownership experience. Like most things in life, if the car seems to be priced too low, there is probably something wrong with it.

How to know the ‘right’ price for a certain vehicle?
You can check the various guides available or the Internet value as a reference, but remember that these guides simply provide you an average price. The actual value of any used vehicle depends on its condition, options and many of the other factors listed previously.

For example, two cars of the same make and model may only look the same. However, one may have been poorly maintained and have no service history, with noisy engine that consumes oil, worn tyres and corrosion underneath. The owner of another vehicle might have been maintained to a much higher standard, have some service history and the bodywork and interior looked after. In this case, you would be right to pay more for the second car.

Buying a Used Car from a Dealer
It’s probably as important to “test-drive the sellers” as much as it is to test-drive the cars you’re interested in buying. Do you get any warranty with the vehicle? Does it come with an MOT? How long have the dealers been in business? Used car dealers come and go, so it stands to reason that if a card dealership has lasted for many years then they must be offering a good product and providing good back up to the customers.

One such dealer in the North East of the UK is Northumbria Motors. When buying a used car it’s important you can trust the garage you’re buying it from. At Northumbria Car Sales they are a family run business, serving the Newcastle, Gateshead and North East regions, and have been established in the same location for over 20 years. All of the used cars on offer for sale are fully serviced by a trained team of professional mechanics, giving you the peace of mind that you’re making an investment which you can rely on.

A Guaranteed Car Finance Scheme
Also, if you can’t get finance but need a car to get around, why not ask about our ‘promtpay’ unique guaranteed car finance scheme? It’s a “pay to drive system” available on lower priced cars (T&C apply). This has helped many people to get back on the road where previously they had been refused car finance.

So now that you have a good idea of what kind of car best fits your needs and budget, and where to look, you can start the search for your perfect used car. And remember, successful used car buyers can be equally as happy with their used car purchase as new car buyers are with a new vehicle.

For all general enquiries or to find out more about our used cars in Northumbria, call Northumbria Cars today at 0191 488 3176 or visit our website to view the wide range of used cars we have available. We are always happy to help.

SEO Tips to Help Improve Rankings for Small Business

SEO Tips to Help Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

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SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers.

Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase

This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.

Produce unique content for your website constantly

Look to write unique and informative articles, blogs etc for your website.  Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website.  This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing.

This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased.  Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

 Arrange for Quality and Relevant links back to your website

Inbound links are considered very important in the SEO world, particularly by Google.  If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced.  Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline

Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on  0845 272 2350  or visit the Direct Submit SEO Services website today and get your FREE SEO review.

Adding a New Shower to Your Bathroom

Adding a New Shower to Your Bathroom
Installing a new shower in your bathroom is an excellent way to add some real luxury, without having to spend a fortune or take a lot of time having work carried out. At P T Ranson they have an excellent range of high quality showers and accessories available in a wide range of designs from high quality suppliers such as Fiora Showers, Matki Showers and Hansgrohe Showers so you are certain to find something that complements your bathroom perfectly.

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If you are planning to create a shower cubicle or even a wet room you definitely want to take a look at the great range of stylish shower trays available from Fiora Showers, with some really stunning designs within the Silex range that are all made to the highest possible standards using revolutionary methods and high quality materials giving you one of the most modern and effective trays available no matter what style you choose.

At P T Ranson they have some excellent products from Matki Showers that includes everything you need to create the perfect shower for your bathroom whether you are planning on having a separate cubicle, wet room or one that simply sits over your bath. With many original and high quality items on offer including high performance showers, screens, trays and many other items in a wide variety of stylish designs you are sure to find the ideal shower for any bathroom.

Matki aim to create the most innovative designs that are efficient, attractive and great to use you can be sure that any shower you choose will be a welcome addition to your bathroom, and no matter whether you want to create a separate cubicle or install a shower over your bath at P T Ranson they also supply all the Matki fixtures and other accessories required to really complete the job.  With some really beautiful designs to choose from you will find yourself spoilt for choice so why not browse some of the excellent products they have on offer?

If you want a shower that is truly effective that you know you can rely on check out the great range of Hansgrohe Showers where they have a great range of efficient and stylish shower designs that will really give your bathroom a modern edge along with all the accessories required to make sure that you get the perfect finish, including wall outlets and concealed valves so you can get the job done exactly how you want it.

P T Ranson bathrooms
So if you want to install a new shower in your bathroom why not get some inspiration from P T Ranson? Regardless of your tastes or the style you are hoping to achieve with such a wide range of top quality products you are sure to find the ideal shower for your bathroom. So why not head over to P T Ranson bathrooms and start planning what you could do with your bathroom this year? With so many unique and high performance products on offer from some top bathroom design companies you can be sure that you won’t be disappointed.

Plantation Shutters & The Beautiful Shutter Company

Plantation Shutters & The Beautiful Shutter Company
Brightly-painted walls and brightly-coloured furniture are the obvious combinations to look for in the ultra-modern home décor, but one should not forget the role that windows play in the overall scheme of things. Surprisingly, the answer for many homeowners is plantation shutters, which add texture, depth and a classic, elegant look to any home décor, traditional or modern. 

Plantation Shutters Create a Real Look of Quality
Are you looking for a window covering that will provide your home with a real look of quality? Then why not invest in plantation shutters? Plantation shutters are wooden shutters that provide a classy alternative covering for windows and doors. Originally used to increase the privacy of a home or to improve security, plantation shutters are now in high demand amongst those who are looking to add a real sense of style to their home. They’re very much a design statement that more and more homeowners are choosing to make.

Plantation Shutters, Ever in Vogue
With the wide range of shutters on the market, you might be concerned that plantation shutters are going out of style and that they aren’t as popular as they once were. In actual fact, they are more sought after than they’ve ever been and interior design experts throughout the UK tend to favour them over other many window coverings and treatments. Unlike draperies, wooden shutters never go out of style or fade and you can rest-assured that they’re remain looking as stylish and chic years after they day you first installed them.

When you’re looking to create a look of quality for your home that’ll leave your neighbours green with envy, look no further than plantation shutters. You can rest-assured that they’ll give your home plenty of curb appeal due to the fact that they look just as beautiful from outside as they do from the inside.

A Desired Window Dressing
Plantation shutters are now a highly desired window dressing. This makes them a sound investment for your home in terms of adding value and making it more appealing to prospective buyers. Unlike draperies, which won’t increase the value of your home, window shutters are considered to be a permanent fixture in your home and this means that they’re usually included in its valuation. As a result, if you’re planning to sell your property in the future and are hoping to get a good price for it, it makes sense to wooden shutters in order to improve its value whilst setting it apart from other properties in your area.

If you’re looking for tier on tier shutters, full height shutters or café style shutters, you’ll need to find an established shutter company with an excellent reputation for its quality products and service. There are many shutter companies out there, however, it’s essential that you take your time to find a competent and trustworthy supplier and installer.

The Beautiful Shutter Company brings a wealth of experience to the window dressing industry and is committed to providing homeowners with the perfect set of high-quality plantation shutters for any home. To learn more about our wide selection of shutters or to book an appointment, call us today on 01642 688049 or visit the Beautiful Shutter Company website.