Improve Rankings for Small Business

Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase

This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.

Produce unique content for your website constantly

Look to write unique and informative articles, blogs etc for your website. Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website.  This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing.

This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased. Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

 Arrange for Quality and Relevant links back to your website

Inbound links are considered very important in the SEO world, particularly by Google. If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced.  Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline

Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or visit the Direct Submit SEO Services website today.

Plantation Shutters from the Beautiful Shutter Company

Considering Plantation Shutters?
Plantation shutters are available in a variety of styles and colours which can be custom made to fit windows of any size as well as those with irregular shapes and unlike many other kitchen and bathroom renovations, Plantation shutters are an easy and relatively inexpensive to give your living room and bedrooms a facelift with a fresh coat of paint and new window treatments.

Now you know how stylish and effective plantation shutters are, the next question is, how much do they cost?  The retail prices of plantation shutters depends upon:

  • The cost of the materials
  • Labour expenses to assemble the shutters
  • The profit chosen by the manufacturer

Many retailers offer high quality plantation shutters in multiple sizes and designs from well-know manufactures. These shutters can cost more because of the skill involved and the reputation of the manufacturer behind them. They will cost more than those found at home improvement stores.

Woodworking classes and online tutorials have made plantation shutters an achievable DIY project. They can be made for a fraction of the price of retail plantation shutters by removing the labour expenses, transport costs, and of course the profit margin. The other benefit of doing so is full control over material, colour, and size options. Despite more modern materials, the most popular plantation shutters are those made from the same wood the original plantation shutters were made from – retaining their traditional and functional appeal.

American basswood is found in central and easterly parts of the United States – states such as Minnesota, Wisconsin, Illinois and Michigan all have large basswood supplies. Basswood is a popular hardwood choice for the manufacture of plantation shutters because of its ease to work with, its smooth texture, and its comparatively low cost. Basswood’s high demand makes it easy to find a provider at affordable prices.

If you’re planning on making them yourself you’ll need a few more materials other than the wood itself. Besides the obvious screws for framing the casings, and hinges for the swinging panels, magnets would come in handy. They allow the shutters to be kept neatly shut when they’re not open wide without the need for a lock of some description – much more pleasing to the eye. Springs, washers and other tension hardware is required to allow the slats to be opened and closed using the central vertical column.

Plantation shutters are evidently beneficial. They increase energy efficiency through having fantastic insulation properties, and allow the user to effortlessly adjust light intensity and privacy through moving the tilt rod. Being so highly desirable, plantation shutters can add a surprising amount to a homes value, and can be used as a major selling point.

The Beautiful Shutter Company
The Beautiful Shutter Company is fast becoming one of the leading producers of bespoke plantation shutters in the North East of England. With our years of experience and dedication to providing each customer with the exact shutters to suit their needs, we are certain that you will enjoy the shutters you order from us for as long as you live in your home. For more information or to schedule an appointment, call us today on 01642 688049 or visit the Beautiful Shutter Company website today.

Planning Noise Assessment

Link

The 5 Steps for a Planning Noise Assessment
Prior to the noise survey the acoustic consultant will need to know the noise parameters set by the local environmental protection team for the required noise impact assessment.

1st Step – Baseline situation
It will usually be necessary to have a full understanding of the existing noise levels in the vicinity of the receptor. This can be achieved by carrying out a planning noise survey of background or ambient noise levels over the period when the noise source will be operational.

The baseline noise levels will usually be determined by measuring the LA90 or the LAeq, however in practice both will usually be measured simultaneously.

The term ‘LA90’ is the ‘A’ weighted noise level exceeded for 90% of the measurement period. Typically this is called the background noise level if it relates to a period when the noise source is not operational.

The ‘A’ weighting is a correction applied within a sound level meter to adjust the response of the Class A noise meter to match the response of human hearing at different frequencies. This is used to exclude short-term noises, such as a vehicle passing from the measurement value, leaving only the underlying or background noise.

The terms ‘LAeq’ is as an average noise level over the measurement period, although it relates to the average noise energy. It is a popular and universally used measure which correlates well with human annoyance.

Step 2 – Noise sources and times of operation
A detailed knowledge of the noise source (or in the case of a proposed development, the likely noise source) is also essential. This is because noise levels are of less importance than the amount by which they exceed the baseline noise and the times or days of operation.

Step 3 – Manufacturer Data for Proposed Equipment
If the proposed development will create a source of noise, the noise consultant may need the manufacturer’s data for proposed equipment, times of operation and working practices.

Step 4 – Determining the impact
Noise impact is determined using a variety of methods, all of which will rely on comparing noise levels at a receptor against absolute noise level criteria or against existing baseline noise levels. Generally one of three approaches is used:

  1. Where the proposal is for a development which will introduce an industrial type noise source, or where a receptor in a new development may be affected by this type of source, it is usual to assess impact by comparing the noise level, after making corrections for certain attributes of the noise, against background noise levels at the receptor (existing or proposed). The council expects that, at the receptor, noise from the source is a certain amount below existing background levels. Typical cases include new equipment in a business, an air conditioning unit or an extract and fan serving a restaurant. This is known as the BS4142 methodology.
  2. In some cases the impact does not depend on a comparison between source levels and baseline levels. For example, a proposed housing development is close to an existing road, where generally the impact is determined by establishing whether the absolute levels due to the source are acceptable.
  3. Applications for certain developments may require a more specialist approach. For example, the method for assessing a new nightclub combines both elements. Existing levels of noise in low frequency bands are measured and compared against levels in those same frequencies with music playing. The council may then require that the music does not cause any increase above existing levels.

Step 5 – Noise mitigation measures
Development proposals which are inherently noisy may include mitigation measures in the original scheme. However, the need for further mitigation may be necessary when the impact assessment indicates that the acceptability criteria are exceeded. Either way noise mitigation, or reduction measures, should be considered in the assessment in demonstrating how the acceptability criteria will be achieved.

The most effective measures will be those which reduce levels at source, rather than in transmission or at the receptor. However, in situations such as where the proposal is for new housing near existing sources of noise, it will not be possible to reduce source noise levels. Where the proposal will introduce a new noise source it is good practice to reduce levels at source as far as possible, before considering other mitigation measures, some of these may be:

  1. Reduction of noise at source – Using equipment or systems with lower sound power levels is highly effective and can avoid the need for other more costly and intrusive mitigation options. Noise impact can be lessened by reducing total running times or by shifting operations to less sensitive times of the day. The use of acoustic silencers and enclosures around the source may also be effective at reducing the need for other mitigation methods.
  2.  Reduction of noise in transmission – The simplest way to reduce noise once emitted is by increasing the distance to receptors. For example, siting of plant and equipment within an industrial site as far away from sensitive receptors as possible and/or the new housing development may be designed so that properties are set back from a noise source. In many cases, a properly calculated buffer zone between source and receptor will represent the most cost effective solution.
  3. Reduction of noise at a receptor – if the development is located in a busy urban area, this may be the only option to reduce the noise impact, also where the applicant has no access to land for the construction of a barrier. The way a development is designed can be an effective mitigation tool if the building faces away from the main noise source. Also, if noise sensitive rooms are located on the sheltered side of the building, the impact will be reduced at the most sensitive areas.
  4. Acoustic Improvements to the building façade – Where no other options are available, improving the sound insulation of a building facade can be effective in reducing internal noise levels. However, often it will be necessary to provide acoustic treated mechanical ventilation to avoid the need to open windows in warm or humid weather, this is often the solution next to busy elevated railway lines.

If you would like more information in regards to our noise surveys for planning and acoustic design for your development, please visit the APT Sound Testing website or call us today on: 07775 623464.

Marketing your Business on the Internet

Marketing your Business on the Internet
If you want to be sure that your company’s website has the best possible chances of success you might want to consider hiring an expert service such as Direct Submit to help you create an internet marketing strategy that is certain to ensure that your website is seen in all the right places and by all the right people, helping your internet based sales and leads begin to grow in no time at all.

By implementing strategies such as Search Engine Optimisation (SEO) at Direct Submit they are able to your ensure that your businesses website will be seen by the people that are already looking for services or products that you provide.  By making sure that your business appears higher up on the pages of results produced by search engines such as Google or Yahoo, people will be far more likely to see your site and click through to your page, increasing the amount of relevant traffic that your website receives.

Making sure that your page can be found by potential customers and investors is essential if you want your online business to grow, no matter how small or large a company is if their website is difficult to find it is unlikely to be a success.  Effective SEO requires ongoing motoring and maintenance along with expert knowledge making it a time consuming and complicated process, although when it is carried out correctly the results can really pay off.

So if you are a new business or your existing website isn’t performing as well as you would like contacting a company such as Direct Submit could be a really worthwhile investment.  Their friendly team are always on hand to help you plan an internet marketing strategy that is completely suited to your company’s individual needs and implement it to the highest standards, not only saving you a lot of time and effort, but also boosting your internet sales far more quickly than you may think.

By employing an expert service such as Direct Submit you will be able to have more time to get on with other work to keep your business growing while they make sure that your website really works for you. With a focus on paying attention to detail and providing every client with the right advice so they can help them build an SEO strategy that is completely suited to the needs of their business, they pride themselves on offering the best possible service to every business no matter how small or large.

With each stage of the process being carried out by one of their team of fully trained staff including key phrase research, website analysis and compliance, SEO promotion and marketing, linking strategy and on-going monitoring and maintenance you can be certain on having expert advice and support every step of the way.

For more information on making your website work harder for you, or you would simply like to discuss your Internet Marketing or Search Engine Optimisation project, call us today on 0845 2722350 or visit the Direct Submit website.

Designer Bathrooms from PT Ranson

Designer Bathrooms from PT Ranson
The new year is an excellent time to make improvements in various aspects of your life, and some areas ready for a change may include such all-important areas of your home as the kitchen and bath. If you have plans to remodel a bathroom in your home in 2015, it will be helpful to know what will be fashionable in 2015 and, likely, for years to come. Following are some trends to help you plan your bathroom remodel and guide your selection of individual components.

Ambience
When planning a bathroom remodel, it’s easy to let one’s preferred components – tubs, shower cubicles and the like – dictate how the rest of the bathroom will look or become the dominant “design” components. The truth is, no free-standing tub, no matter how beautiful or expensive, can itself guide the design of a luxury bathroom; at best, it would be appreciated individually despite its failure to contribute to any sort of integrated design. By beginning with a sense of the look and feel you would like for your remodelled bathroom, the components you choose will look nice both individually and as part of a seamless whole.

Natural beauty components such as stone feature walls were a hot trend in 2014 which is expected to continue into 2015 and beyond. Think of the calming effect of a Japanese rock garden and then work similar design components into your bathroom. The “water features” are a given, so it’s simply a matter of bringing even more of nature’s tranquillity indoors to create that calming effect and enhance the overall experience.

Plant life was an underutilized design component in most bathrooms until this past year, and the incorporation of tropical plants into luxury bathrooms is also expected to continue in 2015. Long overdue for their time in the bathroom and other areas of the home, given the increased attention to environmental pollution in recent years, tropical plants clean the air naturally and even radiate negative ions, contributing to the calming effect created by other design elements from nature.

The spa treatment
That all said, there is a lot to love about luxury bathroom remodels that bring the spa home with you. Free-standing tubs by suppliers such as Victoria and Albert Bathrooms make beautiful centrepieces and even complement bathroom designs focusing on natural beauty by providing soft, natural contours. Spacious custom vanities by the likes of Burgbad Bathrooms will add both beauty and practicality by giving her the space she needs to get ready for the day – or to wind down in the evening – while allowing others to use their own space as they prefer. Many Burgbad bathroom furniture pieces, including sleek wood shelving and wall-mounted vanities, work especially well in bathrooms which reflect an appreciation for the beauty of nature. Imagine having such a bathroom for yourself; you’ll most certainly feel an improvement in your quality of life from the first time you step across the heated floor to your beautiful new tub for a relaxing soak surrounded by calming, natural colours and features.

P.T. Ranson has been supplying and installing components for luxury bathrooms including Vitra Bathrooms & Imperial Bathrooms and across the UK for over 15 years. We work with architect’s specifications as needed and are prepared to guide homeowners through every step of the process, from initial consultation and planning to final installation. Let our experts outfit your home with the luxury bathroom of your dreams in 2015.

For more information or to schedule an appointment, call us today on 0191 469 6999 or visit the P.T. Ranson designer bathrooms website today.

Benefits of Internet Marketing and SEO

Benefits of Internet Marketing and SEO
Virtually everyone has access to the Internet these days. If you own a business, it now goes without saying that your desired client base is online, and online searches for products and services are now the rule rather than the exception. What’s more, most people don’t bother scrolling past the first page of search results. This means that for maximum online visibility and the best chance of increased sales, you need to be among the “top 10” for a given search by choosing keywords and key phrases that are specific enough to your business and physical location (if you have a brick-and-mortar shop) to put you at the top of search results for your category of business.

Breaking into the top 10 of search results happens through a form of Internet marketing known as search engine optimisation, or SEO. Unlike pay-per-click and other, more traditional forms of advertising, SEO offers returns over the long term on a one-time investment. The name of the SEO game is making your website work for you by publishing high-quality online content which effectively uses keywords and key phrases to draw traffic to your website.

You may be wondering exactly how one makes all of this happen. While there are several different ways to go about it, one of the best places to start is by adding a blog to your website. A company blog can also be a very effective way to add a more human touch to your online presence. This can be as simple as using your Twitter account to send out short one-liners accompanied by a link to a noteworthy and relevant piece of online news, or it can be a full-fledged blog on your company website that keeps your audience up-to-date on what you and your staff are doing to continually improve your service (or tailor it to changing consumer needs and preferences). Not much of a writer?

Don’t have the time? Not to worry: a reputable Internet marketing company can do the legwork for this and other aspects of your online marketing campaign so that you can focus your time and energy on the core business. To maintain your blog’s reach, encourage visitors to your website to sign up to receive updates via email every time your blog is updated.

Direct Submit Internet Marketing Services has a wealth of expertise in the area of Internet marketing and SEO marketing campaigns in particular. Direct Submit will work with your company to develop an Internet marketing campaign specific to your needs that will increase sales by drawing traffic to your website in an ethical manner. To learn more or to speak with one of our Internet marketing consultants, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

PT Ranson Bathrooms: Helping you Design a New Bathroom

PT Ranson Bathrooms: Helping you Designing a New Bathroom
Updating or remodeling your bathroom is a great way to add value to your home and create an attractive, functional and relaxing place for you and your family to enjoy.  If you want to create a unique bathroom that gives your home a real wow factor why not check out some of the great ideas at P T Ranson, with some great products from designers such as Victoria and Albert Bathrooms and Burgbad you will find endless inspiration for any bathroom not matter how large or small.

If you love soaking in the tub Victoria and Albert Bathrooms produce some really great free standing tubs in a wide variety of styles from highly modern, sleek designs to the more traditional, elegant styles so you are certain to find something that complements your designs and sense of style perfectly.  As all products are made with the unique Quarrycast which is a blend of volcanic limestone and high-performance resins you can be sure than any item that you purchase from Victoria and Albert Bathrooms will be of the highest possible standard and be guaranteed to stay looking great for years to come. With an excellent variety of complementing bowls, taps and other accessories you can make sure that your bathroom is completed to the highest possible finish.  Why not take a look at the wide range of products available and make your bathtub a real feature not only of your bathroom but your whole home.

Adding some well designed and high quality furniture is a really good way to create a stylish and functional space where you can store all your necessities and enjoy a tidy, clutter free space. The Burgbad furniture range available at P T Ranson features a whole range of attractive furniture options that can make even the smallest bathroom area in to a great space where you can find everything easily. With a wide variety of cabinets, shelving and bowl housing on offer you will be sure to find something that suits your sense of style and caters to your needs exactly.  With over six decades of experience all Burgbad bathroom furniture and products are designed using a combination of experience and the most effective modern methods available making the both durable and ultra efficient no matter what furniture you choose for your bathroom.

Regardless of what you are hoping to do with your bathroom at P T Ranson they have everything you need to make the most of any room, not matter what size or shape it may be. With free delivery available on all products and a real focus on supplying products that are produced to the highest possible standards you can be sure a top quality service and complete satisfaction, not matter what you choose.

So why not take a look at the Burgbad furniture and Victoria and Albert Bathrooms at P T Ranson for some great ideas to help you turn your bathroom dreams into a reality. So if you have grand plans for luxurious haven where you can soak in style or a more streamlined design why not head over to P T Ranson bathrooms and see how easily you could transform your bathroom into a tranquil haven this New Year.

Telephone 0191 469 6999  or visit the website today, with so many beautiful collections and high quality products to choose from you will be surprised how simple it can be!

SEO Tips for Small Business

SEO Tips to Help Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase
This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.
Produce unique content for your website constantly
Look to write unique and informative articles, blogs etc for your website.  Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website.  This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing.
This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased.  Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

Arrange for Quality and Relevant links back to your website
Inbound links are considered very important in the SEO world, particularly by Google.  If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced.  Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline
Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf. To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on  0845 272 2350  or visit the Direct Submit SEO services website.

Easy Seal Industrial Cladding & Renovation

Easy Seal Industrial Cladding & Renovation
Easyseal UK are a well-established UK based company providing solutions to all your industrial roofing & wall-cladding problems, asbestos roof renovation and gutter cleaning & lining systems. They are approved contractors for numerous manufacturers of liquid coating and single ply membrane waterproof systems. Easyseal have carried out projects across the entire United Kingdom. Services we provide include:

» Industrial Wall Cladding Renovation and coatings

» Metal Roof Sheet Edge Corrosion Treatment

» Gutter Cleaning & Gutter Lining Systems

» Asbestos Roof Full Renovation from Coatings to Over-sheeting

» Single Ply Membranes

» Roof skylight replacement

» High Performance Felts & Liquid Coating

» Maintenance

» Waterproofing

Industrial Roofing, Cladding Renovation & Asbestos Roof Services Providing a FREE Site Survey, their technical consultants – who are located throughout the UK, will be able to advise on the most economical and effective solution to all your roof and wall cladding problems. You then receive a full specification and costing or the work to be carried out by our highly trained site operatives.

If you are interested in any of the services Easyseal UK provide, including industrial roofing, cladding renovation, asbestos roofing services or liquid applied roof coating systems, or simply want to know more please feel free to contact them on 0191 417 7822 or visit the Easyseal UK Website for further information.