Month: December 2015

Marketing your Business on the Internet

Marketing your Business on the Internet

Marketing your Business on the Internet
If you want to be sure that your company’s website has the best possible chances of success you might want to consider hiring an expert service such as Direct Submit to help you create an internet marketing strategy that is certain to ensure that your website is seen in all the right places and by all the right people, helping your internet based sales and leads begin to grow in no time at all.

By implementing strategies such as Search Engine Optimisation (SEO) at Direct Submit they are able to your ensure that your businesses website will be seen by the people that are already looking for services or products that you provide.  By making sure that your business appears higher up on the pages of results produced by search engines such as Google or Yahoo, people will be far more likely to see your site and click through to your page, increasing the amount of relevant traffic that your website receives.

Making sure that your page can be found by potential customers and investors is essential if you want your online business to grow, no matter how small or large a company is if their website is difficult to find it is unlikely to be a success.  Effective SEO requires ongoing motoring and maintenance along with expert knowledge making it a time consuming and complicated process, although when it is carried out correctly the results can really pay off.

So if you are a new business or your existing website isn’t performing as well as you would like contacting a company such as Direct Submit could be a really worthwhile investment.  Their friendly team are always on hand to help you plan an internet marketing strategy that is completely suited to your company’s individual needs and implement it to the highest standards, not only saving you a lot of time and effort, but also boosting your internet sales far more quickly than you may think.

By employing an expert service such as Direct Submit you will be able to have more time to get on with other work to keep your business growing while they make sure that your website really works for you. With a focus on paying attention to detail and providing every client with the right advice so they can help them build an SEO strategy that is completely suited to the needs of their business, they pride themselves on offering the best possible service to every business no matter how small or large.

With each stage of the process being carried out by one of their team of fully trained staff including key phrase research, website analysis and compliance, SEO promotion and marketing, linking strategy and on-going monitoring and maintenance you can be certain on having expert advice and support every step of the way.

For more information on making your website work harder for you, or you would simply like to discuss your Internet Marketing or Search Engine Optimisation project, call us today on 0845 2722350 or visit the Direct Submit website.

Benefits of Internet Marketing and SEO

Benefits of Internet Marketing and SEO

Benefits of Internet Marketing and SEO
Virtually everyone has access to the Internet these days. If you own a business, it now goes without saying that your desired client base is online, and online searches for products and services are now the rule rather than the exception. What’s more, most people don’t bother scrolling past the first page of search results. This means that for maximum online visibility and the best chance of increased sales, you need to be among the “top 10” for a given search by choosing keywords and key phrases that are specific enough to your business and physical location (if you have a brick-and-mortar shop) to put you at the top of search results for your category of business.

Breaking into the top 10 of search results happens through a form of Internet marketing known as search engine optimisation, or SEO. Unlike pay-per-click and other, more traditional forms of advertising, SEO offers returns over the long term on a one-time investment. The name of the SEO game is making your website work for you by publishing high-quality online content which effectively uses keywords and key phrases to draw traffic to your website.

You may be wondering exactly how one makes all of this happen. While there are several different ways to go about it, one of the best places to start is by adding a blog to your website. A company blog can also be a very effective way to add a more human touch to your online presence. This can be as simple as using your Twitter account to send out short one-liners accompanied by a link to a noteworthy and relevant piece of online news, or it can be a full-fledged blog on your company website that keeps your audience up-to-date on what you and your staff are doing to continually improve your service (or tailor it to changing consumer needs and preferences). Not much of a writer?

Don’t have the time? Not to worry: a reputable Internet marketing company can do the legwork for this and other aspects of your online marketing campaign so that you can focus your time and energy on the core business. To maintain your blog’s reach, encourage visitors to your website to sign up to receive updates via email every time your blog is updated.

Direct Submit Internet Marketing Services has a wealth of expertise in the area of Internet marketing and SEO marketing campaigns in particular. Direct Submit will work with your company to develop an Internet marketing campaign specific to your needs that will increase sales by drawing traffic to your website in an ethical manner. To learn more or to speak with one of our Internet marketing consultants, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

SEO Tips for Small Business

SEO Tips for Small Business

SEO Tips to Help Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase
This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.
Produce unique content for your website constantly
Look to write unique and informative articles, blogs etc for your website.  Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website.  This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing.
This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased.  Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

Arrange for Quality and Relevant links back to your website
Inbound links are considered very important in the SEO world, particularly by Google.  If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced.  Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline
Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf. To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on  0845 272 2350  or visit the Direct Submit SEO services website.