Ofcom – Digital News Catches up with News Papers in the UK

Ofcom – Digital News Catches up with News Papers in the UK
The amount of people using websites and apps to find out about the news has overtaken the number reading printed newspapers for the same purpose in the UK, according to the country’s media watchdog.

Ofcom’s annual News Consumption study indicates 41% of the population use the net to keep up-to-date with current affairs, while 40% read a paper. But it suggests that TV remains the most popular source. It said 75% accessed news this way.

While the net cannot yet claim the top spot, the study did suggest it was the fastest-growing medium. Radio was the only other area that had an increase over the past year.

Ofcom suggested 36% of people in the UK tuned in to radio news, a modest rise from 35% in 2013. By contrast, the net leapt ahead from 32% to today’s 41% figure. The figure for newspapers was unchanged over the period.

The watchdog said it believed that younger people were largely responsible for the surge in net use, with 60% of the 16-to-24 age group telling it they used Facebook, Whatsapp, Twitter and other sources to keep abreast of developments.

This may be in part because they spend more time on mobile devices than their older counterparts.

Ofcom noted its study indicated that 40% of younger people used a mobile phone for news and 15% used a tablet. The comparable statistics for the over-55s were 15% using phones and 7% tablets. The organisation said that it surveyed 2,731 UK adults to form its conclusions.

One expert suggested the numbers needed to be viewed in this light. “You have to be careful with surveys as what people say they do and what they actually do doesn’t always match,” said Ian Maude, of the consultants Enders Analysis. “Right now there isn’t any solid data on how much time is spent using mobile apps, though it should be available later this year.  “Even so, we can be sure that younger people increasingly get their news online, though it’s not clear if or when the web and apps will overtake TV.”

The report is the latest of its kind to highlight the challenge facing traditional media.

Recent figures by the National Readership Survey suggest the Sun newspaper, for example, shed one million readers over the past year, taking its current tally to about six million. The Sun’s decision to put its online version behind a paywall has also caused its net readership to fall, bucking the wider trend.

Another study, published this month, by the Reuters Institute for the Study of Journalism indicated that just 7% of those polled in the UK said they had paid for news in the past year.

However, it added that “mainstream” news brands still had huge appeal online for the audience, with the Daily Mail, BBC, Sky News, Guardian, Telegraph and the “local newspaper” category all appearing in their top 10 list of most used internet-based sources.

Quick Guide to Effective Website Optimisation

A Quick Guide to Effective Website Optimisation

Overall design.
Try to include effective search engine optimisation concepts when planning and designing your website. There are certain design issues that you need to be aware of. These include trying to avoid frames, FLASH driven sites or designs with a lack of textual content.

Create an effective title.
Make sure that your title has keywords that represent your site effectively. For the most part the title should be short but always include your keyword(s).

Include important content in your pages.
The actual text on your website is very important. Search engines (spiders) read this to determine rankings. Some engines will place a higher rating of importance based on where they find the text in your page. Closer to the top is usually better, but having keywords throughout your page develops a “theme” and that too is important.

Good Content should be your number one priority.
Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don’t repeat them over and over. Many search engines rate sites based on ‘keyword density’. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the ‘ALT’ text on your images.

Don’t include too many images.
Many web pages are almost all images driven with little or no textual content. Search engines will typically only see the image name, for example ‘yourimage.jpg’, and ‘yourimage.jpg’ doesn’t go far in terms of content and relevancy.

Add Links to your web pages.
We can’t emphasis enough the importance of links, both from your page to other pages. First consider links on your pages. Make sure they relate to what you do (and keywords that are important to you). Links from others website’s. Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website.

Finally and very importantly, don’t try to fool the search engines.
This is probably the biggest trap people fall into. People will always come up with ways to try and ‘fool’ the search engines, which may work for a little while. Eventually though the search engines wail discover these tricks and write routines that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

Internet Marketing by Direct Submit

Google Testing Domain Name Services

Google Testing  Domain Name Services
Google has unveiled plans for its own domain name registration service.  The company are “testing” a service that will allow consumers “to search, find, purchase and transfer” domain names for their business.

An increasing number of businesses are looking to set up their online presence, boosting demand for domain names.

Google’s move comes just as GoDaddy filed papers to raise $100m (£59m) via a share sale. GoDaddy is one of the world’s biggest domain name registration firms. This puts them in direct competition with GoDaddy,” said Keith Timimi, chairman of VML Qais, a digital marketing service agency.  According to its filing with the US authorities, GoDaddy had 57 million domains under management at the end of last year and generated revenues of $1.1bn.

Google is also one of world’s most popular online search engines.

Mr Timimi said there have “always been rumours within the industry that Google was a domain name registrar”. However, he said that Google had mostly used that service internally “to fight web spam and to help provide cleaner search results”. “Now it is leveraging that ability to offer this as a commercial service.”

Google said it has tied up with four firms that specialise in building websites – Squarespace, Wix, Weebly, and Shopify – to help businesses create one of their own.  The firm said it was also working at providing “hosting services from a range of providers, as well as domain management support” to customers.

Mr Timimi explained that Google’s latest venture could also help it better market its other services such as AdWords to businesses keen on boosting their online presence. “The logic is pretty obvious – they can up sell their existing services,” said Mr Timimi. But he cautioned: “With their dominance in search, this may get some to worry if Google would use that data to help promote their services more than others”.

National Roaming Plan to Tackle Mobile Phone Black Spots

National Roaming Plan to Tackle Mobile Phone Black Spots
Mobile phone operators could be made to share their networks in rural areas of the UK where signals are weak under plans being considered by ministers.

Some parts of rural Britain have just one or two of the main mobile phone networks available, or none at all, leaving some people without any signal. It is hoped so-called national roaming could be used to plug blackspots. However, mobile phone companies say this would remove their incentive to build more masts to improve coverage.

New Culture Secretary Sajid Javid wants mobile phone companies to introduce national roaming which would allow customers to switch to an alternative network if their own was not available, as happens when they are abroad.

A spokesman for the Department for Culture, Media and Sport (DCMS), which oversees telecommunications, said the government was already spending £150m in areas with no coverage and was looking at doing more.

A mobile phone industry source told the BBC the government might be able to force the big operators to share their networks using existing legislation.

But the companies are likely to argue that national roaming will be a brake on their investment because there will not be an incentive to build new phone masts in remote areas if the service has to be shared. They have also warned there would be costs involved in such a scheme which could result in higher charges for consumers.

Mobile operator Three insisted it was widening its coverage. A spokesman said: “We’ve invested heavily to bring coverage to around 98% of the population.
“We support the principle of expanding coverage to address areas less well served and are in discussions with government about the most effective means to deliver that.”

A DCMS spokesman said: “The government has made clear it wants to ensure the UK has world-class mobile phone coverage as part of our investment in infrastructure for the long-term economic plan. “We are investing up to £150m to improve mobile coverage in areas where there is currently no coverage from any of the Mobile Network Operators. “Of course we want to look at what more can be done in areas with poor coverage.”

Expedia to Accept Bitcoin Payments for Hotel Bookings

Expedia to Accept Bitcoin Payments for Hotel Bookings
One of the world’s largest online travel agencies, Expedia, has become the latest company to accept Bitcoin transactions as a form of payment. The firm will initially accept the virtual currency for hotel bookings only, and is currently restricting the trial to its US site.

But one Bitcoin watcher told the BBC this was “a big move” for the currency.

Expedia’s announcement comes after a turbulent few months for Bitcoin, which has been plagued by security concerns.

A number of smaller online travel sites already accept virtual currencies, including Travel Keys and CheapAir, but Expedia is the first company of its size to adopt Bitcoin.

Emily Spaven, managing editor of Bitcoin news site CoinDesk, told the BBC the move was “brilliant news” and it “brings digital currency further into the consciousness of the mainstream”.

In a statement, Expedia’s global vice-president, Michael Gulmann, said the company was “in a unique position” to “solve travel planning and booking for our customers and partners alike by adopting the latest payment technologies”. Expedia will use Bitcoin exchange Coinbase for processing transactions, but Mr Gulmann told the Wall Street Journal that the firm would not hold the currency, but would convert its Bitcoin deposits back into US dollars every 24 hours. However, as Ms Spaven points out, “that’s what most of the big companies are doing, because [the price of] Bitcoin is still massively volatile”.

Bitcoin, which is the world’s most prominent crypto-currency, has been the subject of much controversy in recent months.

The collapse of Japanese Bitcoin exchange MtGox, following a number of security breaches, harmed the currency’s reputation, and there have been several controversies surrounding taxation of transactions made with Bitcoin.

Growing Your Businesses with the Internet

Growing Your Businesses with the Internet
The Internet is a powerful business marketing and development tool that can help any business more productive and, hopefully, profitable. Business Link have previously stated that when the Internet is used properly and effectively, it can help you streamline business activities, communicate more efficiently with customers and even generate new customers or clients—all while helping to reduce business expenses.

Internet Marketing involves advertising and selling goods and services online. The popularity of internet marketing is growing drastically as there are millions of people buying things on the internet.

Using the Internet can help your business reduce or eliminate the need for traditional postal mailing (should you so desire)and all of the costs associated with these traditional communication methods. The Internet makes it easy to stay in contact with your customers via email, email marketing and other online networking tools such as social networking sites like Facebook. Using the many available Internet communication tools effectively, you can keep up a continuous dialogue with customers and prospects.

Setting up your business to fully utilise the Internet can be a lucrative way to attract customers, expand your market and increase sales. Even local car hire companies and dry cleaning operations can create inexpensive online advertisements to target local and National audiences. These advertisements, which can be highlighted on the respective website, can announce company services and any sales or discounts.

One such company Direct Submit continue to work with is Metro Vehicle Rental. A North East based company, Metro Hire have grown over the past few years from a single business unit with just a few cars and vans to the now much larger company with a fleet of new cars, minibuses and vans. A leading car hire company in Newcastle and the North East, Metro Hire are a perfect example of how the Internet can be used to effectively promote and grow your business.

There are numerous kinds of marketing online. These include article marketing, blog promotions, e-mail sales letters, banner ads, pay-per-click ads, and pop-up advertising and SEO & Internet marketing. It is important to note that some of these SEO techniques / approaches work better than others depending on what is being sold, the target audience, and the method and goal of the business marketing itself.

A websites is your online shop where you can display your products and services. Your website will likely also provide details of your company and include testimonials from your customers, which can be a great way to generate more business and give potential clients confidence in your products and services. Plus, Internet marketing can continue around the clock 24 hours a day 7 days a week, throughout the year. Helping keep the online business marketing at all times.

The role of the modern Internet in the growth of any business can be considerable and of some consequence. Millions of start-up business, small, medium and large businesses are taking advantage of an online presence via a website to help promote their business and many are reaping the benefits it offers.

Direct Submit Pay Per Click Services (PPC)

Direct Submit Pay Per Click Services (PPC)
Are you considering a Pay per Click (PPC) project for your business? Then give Direct Submit a call and see what we have to offer. Direct Submit Internet Marketing Services have been managing pay per click (PPC) and Google advertising (Adwords) campaigns for many years.  Pay Per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis. The ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Our sole focus with every Pay per Click (PPC) project to achieve high quality traffic for our clients through analytical analysis and management of their pay per click (PPC) and Google Adwords campaigns, and we are able to provide a fully managed service for your pay per click campaign(s).

To speak to one of the Direct Submit Internet Marketing Consultants for advice on making your Pay per Click (PPC) Marketing project a success, call us now on 0845 272 2350 or visit our website www.directsubmit.co.uk for further information. We look forward to your call.

Bitcoins – An Explanation

Welcome to Bitcoin – An Explanation
Bitcoin is a form of digital currency, created and held electronically. No one controls it. Bitcoins aren’t printed, like pounds, dollars or euros,

they are produced by lots of people running computers all around the world, using software that solves mathematical problems.

Bitcoins are the first example of a growing category of money known as cryptocurrency. It is often referred to as a new kind of currency but it may be best to think of its units being virtual tokens rather than physical coins or notes. However, like all currencies its value is determined by how much people are willing to exchange it for.

Nobody owns the Bitcoin network much like no one owns the technology behind email. Bitcoin is controlled by all Bitcoin users around the world. While developers are improving the software, they can’t force a change in the Bitcoin protocol because all users are free to choose what software and version they use. In order to stay compatible with each other, all users need to use software complying with the same rules. Bitcoin can only work correctly with a complete consensus among all users. Therefore, all users and developers have a strong incentive to protect this consensus.

To process Bitcoin transactions, a procedure called “mining” must take place, which involves a computer solving a difficult mathematical problem with a 64-digit solution.

For each problem solved, one block of bitcoins is processed. In addition the miner is rewarded with new bitcoins. This provides an incentive for people to provide computer processing power to solve the problems.

To compensate for the growing power of computer chips, the difficulty of the puzzles is adjusted to ensure a steady stream of about 3,600 new bitcoins a day.

There are currently about 11 million bitcoins in existence.

To receive a bitcoin a user must have a Bitcoin address – a string of 27-34 letters and numbers – which acts as a kind of virtual post-box to and from which the bitcoins are sent. Since there is no registry of these addresses, people can use them to protect their anonymity when making a transaction.

These addresses are in turn stored in Bitcoin wallets which are used to manage savings.

They operate like privately run bank accounts – with the proviso that if the data is lost, so are the bitcoins owned.

Complete Cleaning Contracts of Edinburgh

Complete Cleaning Contracts of Edinburgh
Complete Cleaners of Edinburgh have risen to the challenge of the recent severe weather in the Scottish City, making considerable efforts to ensure the cleaning services delivered to clients are of the highest quality.

As a local Edinburgh cleaning based company, we always try hard to provide everything necessary to guarantee flawless cleaning of our clients’ offices, shops, schools, and public buildings. The company prides itself on the quality of service it delivers and takes great care in the people it employs to work with local business. Over the past few weeks those providing the actual cleaning services have demonstrated their flexibility and reliability in ‘getting the job done’.

Complete Cleaners work with a diverse range of Edinburgh based business. Our core philosophy is that it is vital that they have complete confidence in the company to ensure that their business, whatever they may be, continue unhindered, leaving them free to concentrate on their core business activities.

We appreciate that no two clients are the same regardless of our first impressions and because of this we ensure that every client receives an individual cleaning schedule tailor made to suit their exact requirements. Whatever your demands – we’ll provide the service to suit.

Current clients include a large number of major Edinburgh based retailers on George Street and Princes Street, dental practices, housing factors and agents, legal companies, marketing agencies, charities, business centres and offices housing many different types of business.

Our company offers a variety of cleaning services to meet the diverse needs of every client. All our services are performed by highly experienced cleaning staff, who are trained and personally selected to ensure we meet all your requirements. They are honest, reliable, friendly and responsible individuals dedicated to their work.

As an industry which relies heavily on the quality, trust worthiness and reliability of its staff, you can be sure that our dedicated contract managers and their teams are trained to work in partnership with you and your company culture to deliver an exceptional level of performance and help you achieve a cleaner environment too.

Why not contact us now on 0131 549 8107 to discuss your exact cleaning requirements in the Edinburgh region or visit the Complete Cleaning Contracts of Edinburgh website.

Searching for Wooden Internal and External Doors

Searching for Wooden Internal and External Doors
Blacketts Doors offer a wide range of high quality wooden internal and external doors, all available in a range of solid and glazed styles. A North East (UK) based family business, Blacketts Doors have been established for over 50 years and not only can they supply a huge selection of glazed internal wooden doors, external wooden doors door furniture, door frames and architraves, they also offer excellent customer service and competitive prices on all doors, offering a like for like price match guarantee.

High Customer Service
People who will always be available to provide information on the types of door available, a quality service and backed up by a commitment to holding good stock levels of both internal and external doors to always try and meet customer requirements on demand.  Experts about all types of doors they can provide you with technical help and support on doors and door furniture should you need it. The team is very proud of the companies achievements to date and their business is recognised by many customers and manufactures for providing the best in quality, choice and service. They regularly supply to house builders, interior designers, joiners and to the general public from the shop and via the company web site. As well as offering all types of doors for sale, Blacketts Doors also offer a local (North East) door fitting service.

A Range of Quality Doors
The company are committed to sourcing and providing you with quality doors and fittings, including internal and external doors and offering you a quality service. You, the customer are the driving force behind their success and every person within Blacketts Doors will always recognise that customer service is the key to businesses future. They recognise that people are very important to ongoing success and that without a good team of people to provide you the service you demand, the company would struggle to exist.

Internal Doors
Blacketts Doors are committed to sourcing and providing you with the quality range of internal doors including oak internal doors, fire doors and all other types of internal door from glazed doors to solid. All available in a wide range of sizes and finishes, offered at the very best prices direct to the customer.

External Doors
As with all the other products, their range of external doors are all of the highest quality, available in a wide range of sizes and finishes, offered at the very best prices direct to the customer. Their portfolio of external doors includes wooden external doors, security doors and all other types of external door.

Contact Blacketts Doors
For more information visit the Blacketts Doors website or call now on 0191 2734073.